Study: Generative AI poised to accelerate economic growth, create new jobs
Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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FTC strengthens health data protections with updated breach notification rule
The Federal Trade Commission (FTC) this week announced a significant update to the Health Breach Notification Rule (HBNR). This update aims to strengthen protections for consumers' health data in the digital age.
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DeepL launches AI writing assistant, DeepL Write Pro, for businesses
This marks a significant development for DeepL, as it represents their first product built on their own Large Language Model (LLM) technology.
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Salesforce unveils AI-Powered tools to help banks resolve transaction disputes faster
These capabilities, built on the Einstein 1 Platform, integrate with Salesforce Financial Services Cloud to leverage customer data and automate manual tasks, aiming to improve efficiency and customer satisfaction.
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IAB wins legal challenge against FTC's proposed online subscription rules
The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.
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Meta reports strong Q1 2024 results, fueled by growth in family of apps
Meta (Facebook) this week released its first-quarter 2024 financial results on April 24, 2024, reporting healthy growth across its core Family of Apps (FoA) and continued investment in its ambitious Artificial Intelligence (AI) initiatives and Reality Labs division.
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Common reporting mistake in GA4 and How to Fix It
The issue centers around how referrer data is handled within GA4 for marketing channel performance.
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VIOOH expands programmatic DOOH presence in China with Beijing Metro partnership
VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.
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JCDecaux's Metro Audience Measurement gains validation from Ipsos
JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
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Google updates Healthcare and Medicines Policy for Australian advertisers
Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.
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Google Analytics 4: enhanced user data import for audience targeting
Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.
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JCDecaux measures global socioeconomic footprint in new study
Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.
