Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9739 Articles

Retail - Sep 22, 2024 IAB and IAB Europe release In-Store Retail Media measurement standards for public comment

New IAB/IAB Europe in-store retail media standards set unified metrics for transparency and growth in evolving ad sector.

by Luis Rijo

Data - Sep 22, 2024 Salesforce CEO criticizes Microsoft's AI tools, touts new Agentforce latform

Agentforce is Salesforce's platform of customizable AI agents designed to support employees and customers

Marc Benioff claims customers aren't getting value from Microsoft's Copilot, promotes Salesforce's AI agents as superior alternative.

by Luis Rijo

Video - Sep 22, 2024 YouTube expands Pause Ads

YouTube's rollout of ads during video pauses sparks debate over user experience and platform monetization strategies.

by Luis Rijo

Data - Sep 22, 2024 Chrome and Mozilla to distrust Entrust TLS Certificates in late 2024

Major web browsers announce plans to stop trusting Entrust's public TLS certificates due to compliance concerns, impacting website security.

by Luis Rijo

Video - Sep 22, 2024 Amazon unveils AI-powered Video Generator for advertisers

Amazon's new tool aims to simplify video ad creation, leveraging AI to produce engaging content from a single product image.

by Luis Rijo

Retail - Sep 22, 2024 Amazon unveils AI-powered personalization for enhanced shopping experience

Amazon harnesses generative AI to tailor product recommendations and descriptions, revolutionizing online shopping for millions of customers.

by Luis Rijo

Retail - Sep 22, 2024 Amazon unveils AI-powered assistant to boost seller productivity and growth

Amazon launches Project Amelia, an AI assistant using Bedrock to provide tailored business insights for sellers in its marketplace.

by Luis Rijo

Social - Sep 21, 2024 FTC Report finds Social Media companies engaged in Vast Surveillance of users

FTC report finds social media firms engaged in "vast surveillance," calls for new privacy laws amid industry pushback.

by Luis Rijo