Amazon Ads unveils Persona Builder
Amazon Ads last month launched Persona Builder, a new tool enabling advertisers to generate and analyze custom audience personas based on Amazon's first-party data.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Amazon Sponsored Ads unveils Consolidated Invoice Statements
Amazon Sponsored Ads this year launched a new feature for advertisers with global accounts: consolidated invoice statements.
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IAB Tech Lab releases updated TCF Canada and GPP String Specifications for Public Comment
Privacy and technology industry group IAB Tech Lab yesterday released updates to the TCF Canada section string and GPP core string specifications for public review and comment.
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Google optimize Chrome Safe Browsing for speed and efficiency
Google Chrome yesterday announced several updates to its Safe Browsing feature, aiming to balance online security with faster browsing experiences.
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Similarweb Reports Strong Q4 and FY 2023 Results
Similarweb Ltd. (NYSE: SMWB), a leading digital data and analytics company, today announced its financial results for the fourth quarter and fiscal year ended December 31, 2023.
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Instacart Ads exceed expectations with a 7% YoY increase in ad revenue to $243 million
Today Instacart's Q4 2023 earnings call presented positive developments for Instacart Ads, exceeding expectations with a 7% YoY increase in ad revenue to $243 million.
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LiveRamp announces new integrations with Amazon Ads
This collaboration focuses on privacy-centric solutions leveraging LiveRamp's unique identity framework.
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Temu, Hims, Lisa AI Top Similarweb's Apps 100 Ranking
This list highlights the fastest-growing mobile apps in the US, measured by estimated average monthly active users (MAU).
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DoubleVerify expands Brand Safety Controls with tiered "Made for Advertising" categories
DoubleVerify (DV) today announced the launch of tiered brand suitability categories for "Made for Advertising" (MFA) content. MFA content, while not inherently fraudulent, is specifically designed to display ads rather than organic content.
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Google Analytics unveils "Trend Change Detection" tool
Google Analytics today rolled out a new feature today called "Trend Change Detection," designed to help businesses identify subtle but significant shifts in their data over time.
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Microsoft Advertising expands AI capabilities with Chat Ads API
Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.
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Freevee Advertisers gain transparency with New Content Genre and Rating Reporting
Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.
