Snap Q4 2023 Earnings: DAUs reached 414 million, up 10% year-over-year
Snap this month reported Q4 2023 results, with growing daily active users (DAUs), strong engagement, and progress on monetization initiatives.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
UK TV Public Broadcasters unite to launch a streaming app in Q2
A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
-
Mozilla Monitor Plus: New paid service offers automatic data removal and continuous monitoring
Monitor Plus provides automatic data removal and continuous monitoring of exposed personal information on data broker sites.
-
YouTube Masthead Ads: A crash course on CPM and CPH Buying Methods
Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.
-
Nielsen Expands YouTube CTV Ads Measurement to 11 Countries
Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.
-
Innovid enables self-service creation of interactive CTV ads for Live Streaming Events
Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.
-
Consumer Reviews: IAB makes a case against proposed FTC Rules at upcoming hearings
The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.
-
Disney and Epic Games announce collaborative open world metaverse
This metaverse will leverage Fortnite's popularity and Unreal Engine technology to bring Disney, Pixar, Marvel, Star Wars, Avatar, and other beloved franchises to life in new and immersive ways.
-
Google updates Political Content policy for Mexico Elections
Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.
-
IAB and MRC release Augmented Reality measurement guidelines for public comment
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have jointly released their Augmented Reality (AR) Measurement Guidelines.
-
YouTube Quiz tests readiness for YouTube Partner Program (YPP)
YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
-
Valentine's Day on Google TV
Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.
