Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google Ads' enhanced conversions feature plays a pivotal role in enhancing conversion tracking and unlocking powerful bidding strategies. While both enhanced conversions for web and leads aim to improve conversion data, they differ in their implementation and accuracy.
Overwolf, a platform for in-game creators, last month announced that it has paid out a staggering $201 million to in-game creators in 2023. This represents a 25% increase from the previous year and underscores the growing importance of user-generated content (UGC) in the gaming industry.
In the world of marketing, two terms often get thrown around interchangeably: market segmentation and customer segmentation. While they share a similar goal of understanding and targeting specific groups, there are key distinctions between the two.
Integral Ad Science (IAS) yesterday announced it has received continued accreditation from the Media Rating Council (MRC) for its integration, processing, and reporting of third-party data from Meta.
Amazon's Prime Video is gearing up for a thrilling year of entertainment in 2024, with a diverse lineup of new series, new seasons, and new movies set to captivate audiences worldwide.
Google is advising chief marketing officers (CMOs) to start planning for a future without third-party cookies, by embracing AI in a Cookieless environment.
Facebook this month has introduced a new feature called "Link History" that tracks the websites users visit on the Facebook mobile browser, reported Search Engine Land. The feature is currently being rolled out globally and is available for both Android and iOS devices.
BNPL (Buy Now, Pay Later) usage also hit an all-time high, contributing $16.6 billion in online spend.
Google Ads yesterday announced it will now accept and run ads for sports betting from state-approved entities in Delaware.
ESPN and the NCAA yesterday agreed to a new, eight-year media rights agreement worth $920 million. The deal is the most lucrative in the history of college sports.
Google Chrome yesterday began a phased rollout of its changes to cookie tracking, with the launch of Chrome Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally.
Integral Ad Science (IAS) yesterday unveiled its Quality Attention™ measurement, a new product integrating media quality, eye-tracking data with machine learning to provide advertisers with actionable insights into how effectively their ads are capturing consumer attention.
