Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9741 Articles

Display - Aug 29, 2024 Amazon DSP expands conversion modeling to account for off-Amazon campaign results

Amazon DSP's modeled attribution helps advertisers track and evaluate the complete impact of their advertising investments across various supply sources, including anonymous inventory.

by Luis Rijo

Display - Aug 29, 2024 DV360: Flight ASAP pacing to be removed in November 2024

Flight ASAP pacing to be removed at the insertion order level in November 2024.

by Luis Rijo

Data - Aug 29, 2024 YouTube auto-tagging to be enabled by default for DV360

New trafficking updates to affect digital advertisers in September 2024.

by Luis Rijo

Audio - Aug 29, 2024 Triton Digital partners with NOVA Entertainment

Triton Digital's Sounder technology enhances NOVA's audio portfolio with advanced targeting and brand safety features.

by Luis Rijo

Data - Aug 29, 2024 Google to roll out Enhanced Attribution across Marketing Platform

Google's Display & Video 360 and Campaign Manager 360 to implement improved conversion tracking for advertisers.

by Luis Rijo

Data - Aug 29, 2024 Meta unveils RETINAS: server fleet sustainability metrics

Meta's new RETINAS initiative introduces real-time server fleet utilization effectiveness to optimize data center emissions.

by Luis Rijo

Social - Aug 29, 2024 Snapchat launches School Communities

Snapchat introduces School Communities, allowing students to connect with classmates and share content within verified groups.

by Luis Rijo

Video - Aug 29, 2024 Google introduces Partnership Ads

New advertising format enables brands to leverage creator content across marketing campaigns.

by Luis Rijo