Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Amazon this week announced Matter Casting, a new feature that enables seamless casting of content from supported streaming apps on iOS and Android devices to Fire TV and Echo Show 15 devices.
Panasonic and Amazon this week announced a global collaboration to bring Fire TV to new Panasonic smart TVs starting in 2024. This partnership will give customers around the world access to a Fire TV experience and Alexa integration, combined with Panasonic's best-in-class smart TVs.
iHeartMedia and Magnite have announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia’s broadcast radio, streaming radio, and podcast assets for inclusion in omnichannel programmatic media buys.
In response to the impending deprecation of third-party cookies, Yahoo has unveiled today identity testing capabilities directly within its Yahoo DSP. This new feature empowers advertisers to gain valuable insights and optimize their campaigns effectively in a cookieless environment.
Google today announced an update to its Cryptocurrency and related products policy, which will expand the scope of acceptable advertising for Cryptocurrency Coin Trusts in the United States.
X today announced that it will be expanding access to its successful vetted inventory pilot with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to all US advertisers starting February 1, 2024.
Triton Digital today announced its integration with Amazon Publisher Services (APS), enabling Amazon DSP advertisers to reach a wider audience of listeners with interactive audio ads.
Amazon Fashion yesterday announced it is employing AI-powered solutions to recommend the best-fitting size for each customer based on their individual preferences.
Apple Vision Pro is a mixed reality (MR) device. MR is a type of technology that blends the real and virtual worlds. This means that you can see both the physical world around you and digital content overlaid on top of it.
Criteo today announced a new partnership with Albertsons Media Collective, the retail media arm for the Albertsons Companies, to enhance its retail media network.
TikTok Ads Manager, the platform's advertising tool, offers marketers a powerful suite of features to create engaging and effective campaigns.
Samsung Electronics has unveiled its revolutionary transparent MICRO LED display at the Consumer Electronics Show (CES) 2024, blurring the boundaries between content and reality.
