Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Marketers using Google Analytics 4 (GA4) should be cautious about renaming events on the platform. While it might seem like a simple way to update event names, renaming events can lead to data skew and hinder your ability to track user behavior effectively.
Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.
Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.
CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.
Bluesky, the open-source social media protocol, this week has unveiled a new logo and made its posts publicly accessible through a web view.
Many marketers continue to disregard these guidelines, resulting in an abundance of "unassigned traffic" in their GA4 reports.
Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.
Podimo this week secured €44 million in funding from The Danish Export and Investment Fund (EIFO), HighlandX, and Chr. Augustinus Fabrikker.
The research found that Instagram Reels generated six times the reach of Instagram Stories and more than three times the median views of other Instagram video content.
Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.
Google is making significant changes to its Gambling and Games policy in France, effective January 22, 2024. The most notable change is the removal of the reference to online casino. This means that advertisers will no longer be able to promote online casinos using Google Ads.
This change, effective December 2023, allow businesses to verify their DBA names when the DBA and the legal name are both present on the verification documentation.
