Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
DPAA announced today that omniX labs, a machine learning-based image recognition platform that helps target consumers, has joined its membership ranks.. DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. “DPAA has
Sizmek yesterday announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS). The accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop. "We are very excited about accreditation for the
Merkle today launched an automated bidding solution for Amazon Sponsored Brand Ads. Merkle uses its API integration with Amazon in order to calculate and apply bids. “We’re excited to launch one of the first-to-market automated bidding capabilities for Sponsored Brands across all Amazon advertisers and tech providers.
DoubleVerify today announced its expanded integration with Facebook – providing advertisers with third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DoubleVerify says this partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people use Facebook
IAB Tech Lab yesterday launched the Podcast Measurement Compliance Program. NPR and Rawvoice/Blubrry were the first to earn the seals of compliance. IAB Tech Lab says the Compliance Program for Podcast Measurement certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These
NeverBounce today announced it has surpassed 100,000 users worldwide. This happens after 50 new integrations and the introduction of a new subscription model. "It's incredible to see how much NeverBounce has grown in 2018. This time last year, we were celebrating 50,000 users. In the
Alphonso today launched Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of 3 core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices;
Petco today announced it has selected Anomaly as its creative agency partner. The New York-based Anomaly was selected through a review process initiated in Fall 2018 and managed by MediaLink. "The Anomaly team has demonstrated tremendous passion for our brand, a deep understanding of our consumer, and the
OpenX is laying off around 100 employees, the company confirmed to WSJ last Tuesday. OpenX is consolidating its engineering hubs into Pasadena, California, and Krakow, Poland. The office in Santa Clara, California will close. According to AdExchanger, it will also sunset its ad server by the end of the year.
Placed this month launched a new interface for attribution reporting. Placed says the effort represents months of collaboration between Placed and its partners to provide a better view into the role of foot traffic in advertising campaigns. “We believe that self-service and the accelerated adoption of location-based attribution
Google this week announced that millions of ratings and reviews were deleted from Google Play. Fei Ye, Software Engineer and Kazushi Nagayama, Ninja Spamologist, at Google, says that thousands of bad apps were also identified due to suspicious reviews and rating activities on them. Google can take action on the
SmartZip's Pre-Mover Scores are now integrated within Contactually CRM. SmartZip Analytics says the integration enables agents to pinpoint which contacts within their sphere and/or leads database may turn into listings in the near future. This helps agents prioritize their prospecting efforts while reducing the number of
