Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Oath yesterday announced that Verizon Media Group will replace the Oath brand, beginning January 8, 2019. Guru Gowrappan, CEO of Oath, now Verizon Media Group, wrote that this change represents a strong alignment as a core pillar of Verizon's business. Oath was launched on June 13, 2017. Oath
Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review of some of its agency relationships, WPP announced yesterday. WPP says will launch a Team Newell, in January, helping the client to leverage its scale and bring a new focus to developing
Switch Media today announced the expansion to the Middle East and Africa, as global online video demand soars.
Users without Google accounts will be able to view, comment, suggest edits to, and edit Google Docs, Sheets, and Slides files. This is still part of a beta program and is available to all G Suite editions, but for now only on Google's invitation. G Suite admins can
The Trade Desk yesterday announced that Index Exchange’s marketplace has seen a significant lift in user coverage, or match rates, after adopting the unified ID solution. According to TTD, Index Exchange has seen match rates reach 99 percent, resulting in better audience reach for advertisers and more yield for
ChurnZero yesterday announced that it has joined HubSpot as a Connect Beta Integrator. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. ChurnZero is a real-time Customer Success platform that helps subscription businesses fight customer churn,
DIVAN.TV this month launched an app on Roku TV and on Amazon Fire TV. DIVAN.TV is a global over-the-top (OTT) video streaming service with a content library of 200 channels and 50,000 movies, mainly in Ukrainian. DIVAN.TV is headquartered in Kiev, in Ukrain. DIVAN.
Comscore today announced a groupwide agreement with The E.W. Scripps Company, one of the nation's largest independent TV station owners in the US. Comscore expanded its local market television measurement partnership across all Scripps television markets and stations. As part of this agreement, Scripps will also leverage
Attribution yesterday announced that has joined HubSpot as a Connect Beta Integrator. Connect Beta Integrators in HubSpot are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. “Our customers want a complete understanding of how their marketing dollars are contributing to
Infinity Tracking yesterday announced the launch of its Conversation Analytics suite in the UK. Infinity clients, using Conversation Analytics, are able to analyze the speech on every call they receive, and efficiently enable companies to act on these insights at scale. This allows companies to identify calls where payments were
The CFO of Google today announced an additional investment of over $1 billion in capital improvements to establish a new campus in New York, called Google Hudson Square. Earlier this year, Google announced the purchase of the Manhattan Chelsea Market ($2.4 billion) and shared plans to lease additional space
