BFM (Malaysia) partners with Triton Digital for audio monetization

BFM, Malaysia’s only independent business radio station, this month partnered with Triton Digital to monetize the streaming audio and podcast content.

BFM will utilize Triton’s Tap Ad Server to dynamically insert highly targeted audio ads into their streams. BFM will also be integrated in Triton’s programmatic audio marketplace and audio SSP.

“Triton provides reliable, sophisticated, and a flexible suite of comprehensive audio technology,” said Meera Sivasothy, General Manager at BFM. “We look forward to having the support of Triton’s industry-leading technology and knowledgeable team as we continue to grow and evolve our digital audio strategy.”