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Dentsu announced last month the acquisition of 100% stake in David Wood Associates, DWA, with head office in San Francisco. DWA is a global B2B digital marketing agency. The deal is the latest addition to Dentsu Aegis Network’s B2B capability, following the acquisition of gyro last year and BAND in 2015.
The agency is comprised of over 150 skilled experts in integrated technology, creativity, communication strategy, personal development, web optimization and demand generation. Headquartered in San Francisco, DWA has offices in Singapore, Bangalore, Beijing, London, and Munich.
Profile of DWA
Company Name: David Wood & Associates Inc.
Location: San Francisco, California (USA)
Date of Establishment: March 1996
Shareholding Ratio: Dentsu Aegis Network 100%
Gross Revenue: USD 19.9 million (year ended March 2016)
Key Management Personnel: Bob Ray (CEO)
Number of Employees: 150+
Line of Business: Digital Performance and Marketing Services
According to Dentsu, “DWA will join Merkle after which the business will be rebranded “DWA, a Merkle Company”, further adding scale to Merkle’s B2B capabilities. Going forward, the Group will accelerate its growth strategies by offering highly competitive solutions in the global B2B digital market through the combined knowledge and expertise of the Merkle and DWA organizations.”
“The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending December 31, 2017, is expected to be minimal”, said Dentsu on the press release.