Google to introduce sitelink extensions in TrueView for Action Ads

Google yesterday announced the introduction of sitelink extensions in TrueView for Action Ads in the coming months. Nicky Rettke, Director Product Manager YouTube Ads at Google, said sitelinks will make it easy for viewers to navigate to additional landing pages like holiday catalogs or the store hours.

Google did a beta test with 30 advertisers and when they add sitelinks on TrueView per Action ads, they saw a 23% increase in conversions.

Sitelinks for YouTube for Actions will be available on the extensions tab in Google Ads.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Know more about us or contact us via

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.