LinkedIn launches campaign objectives on Campaign Manager

LinkedIn this week announced the beta release of Objective-Based Advertising in Campaign Manager. LinkedIn says this is a complete overhaul of Campaign Manager.

The newly designed campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019, and will be available to all customers starting November 14.

On Campaign Manager, advertisers can select as objective:

  • Brand awareness;
  • Website visits;
  • Engagement;
  • VIdeo views;
  • Website conversions;
  • Lead generation.

What is different?

According to LinkedIn, the new objective-based advertising experience starts when advertisers choose the objective that matters most to your campaign. Whether the goal is to drive clicks to a website, generate leads or video views, Campaign Manager customizes the campaign creation experience based on your objective. LinkedIn surfaces only those ad formats and features that support the objective, and have added other enhancements that guide advertisers throughout each step of the campaign creation process.

What is new?

  • Easier navigation: LinkedIn combined multiple screens into a single, easy-to-navigate flow with fewer pages to click through.
  • New forecasting panel: With the new forecast panel, advertisers can see estimates of your expected results based on campaign inputs and comparisons to similar campaigns and advertisers.
  • Redesigned targeting experience: Campaign Manager targeting has been completely redesigned to highlight the power of LinkedIn’s targeting while making it easier to use.
  • Faster, more responsive interface: LinkedIn have also rewritten Campaign Manager to a new technical stack making the interface faster and more responsive. This will allow LinkedIn to release new updates, more quickly for higher quality experiences.
  • Live ad preview. Live ad preview lets advertisers see what the ad looks like as it’s being built.
  • Designed to work with new reporting interface. The new campaign creation flow works seamlessly with the new reporting interface that launched earlier this year. This combination is designed to save time by helping advertisers analyze and optimize your campaign performance.