Audio - PPC Land

Piccolo Podcasts and Media launches PodShare, a monetization platform for independent podcasters

Piccolo Podcasts and Media is encouraging smaller podcasts to sign up, as they are looking for niche areas.

Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.

Deezer

Deezer Free is now available on Google Home, with ads

Deezer Free on Google Home is available in Australia, Canada, France, Germany, Italy, Mexico, Spain, the UK and in the US.

Spotify

Spotify expands Audience Network to Australia, Canada, and the United Kingdom

Spotify this month expanded Spotify Audience Network to Australia, Canada, and the United Kingdom.

Audio

5 in 7 Irish adults are listening digital audio weekly

The study was carried out by Red C Research in June 2021.

Apple

Apple to launch paid podcasts in June

Apple podcasts will have free, freemium and paid podcasts, starting next month.

Clubhouse

Clubhouse launches a program to pay creators

Clubhouse Creator First program will provide selected creators with a monthly stipend.

iHeartMedia

iHeartMedia starts reporting podcasting business separately

iHeartMedia was divided in 2: iHeartMedia Digital Audio Group and iHeartMedia Digital Audio Group.

Podimo

Podimo raises 11,2 million Euros

Podimo is a podcast and short-form audio platform, available in Germany, for 4,99 euros a month.

Audio

Spotify launches an audio advertising marketplace

Spotify Audience Network is Spotify's audio marketplace.

Spotify

Spotify introduces a beta for podcast ad-buying in Spotify Ad Studio

The new beta is available in the U.S. only.

Spotify

Spotify ad revenue rose 29% in 2020

in 2020, Spotify recorded 281 million euros in ad revenue.

Audio

Amazon Music launches podcasts in Canada

Amazon this month announced the launch of podcasts in Amazon Music, in Canada.

Spotify

Spotify becomes the most popular podcast service in Austria, The Czech Republic and Romania

Voxnest this month revealed that Spotify has become the most popular service for podcast listnening in ria, The Czech Republic and Romania.

Spotify

Spotify introduces Interest and Real-Time Context Targeting in Ad Studio

Spotify this month introduced Interest and Real-Time Context Targeting in Ad Studio. Ad Studio is Spotify’s self-serve ad platform.

Triton Digital

Triton Digital wins ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side

Triton Digital yesterday won the ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their supply-side platform, Yield-Op.

Nielsen

Nielsen launches Podcast Listener Buying Power Service

Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.

Audio

68% of UK advertisers will increase spend on audio in the next 12 months

Recent research, sponsored by the audio exchange DAX, stated that seventy-eight percent of UK advertisers will increase spend across music and digital radio, while seventy-five percent said that they will increase investment in podcasts, in the next 12 months alone.