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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   May 05, 2026 Azerion takes over L'Equipe podcast ad sales in France
Amaury Media and Azerion logos announcing L'Equipe podcast ad partnership in France.

Amaury Media appoints Azerion to sell digital audio ads for L'Equipe's 15 French sports podcasts, backed by Azerion's proprietary technology infrastructure.

AI   -   May 04, 2026 Spotify is now inside Claude, and it knows what you like
Spotify is now inside Claude, and it knows what you like

Spotify connected its personalization engine to Claude, letting Free and Premium users request playlists, podcasts, and device controls through conversation.

Edison Share of Ear Q1 2026: daily audio time by age group in the US
Audio   -   May 06, 2026 Gen Z and millennials spend 4h30m a day with audio, Edison Research finds

Edison Research Q1 2026: 13-34 year-olds spend 4h 30m daily with audio, leading all US age groups, as Share of Ear data reveals a widening generational divide.

by Luis Rijo
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Audio   -   May 06, 2026 Gen Z and millennials spend 4h30m a day with audio, Edison Research finds
Edison Share of Ear Q1 2026: daily audio time by age group in the US

Edison Research Q1 2026: 13-34 year-olds spend 4h 30m daily with audio, leading all US age groups, as Share of Ear data reveals a widening generational divide.

by Luis Rijo
Audio   -   May 05, 2026 Azerion takes over L'Equipe podcast ad sales in France
Amaury Media and Azerion logos announcing L'Equipe podcast ad partnership in France.

Amaury Media appoints Azerion to sell digital audio ads for L'Equipe's 15 French sports podcasts, backed by Azerion's proprietary technology infrastructure.

by Luis Rijo
AI   -   May 04, 2026 Spotify is now inside Claude, and it knows what you like
Spotify is now inside Claude, and it knows what you like

Spotify connected its personalization engine to Claude, letting Free and Premium users request playlists, podcasts, and device controls through conversation.

by Luis Rijo
Audio   -   May 03, 2026 "NO BATIDÃO" won't leave — and Michael Jackson just crashed the party
Michael Jackson hologram on stage with YouTube Shorts logo and global flags in the crowd

YouTube music charts for April 24–30, 2026 show "NO BATIDÃO" at global #1 for a 27th week as a Michael Jackson surge reshapes charts across 15 territories.

by Luis Rijo
Audio   -   May 03, 2026 96% of advertisers back audio as Bauer study exposes glaring investment gap
Voice artist recording in a European radio studio at dusk, mixing desk in foreground

Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.

by Luis Rijo
Audio   -   May 03, 2026 Acast hires video staff and rolls out Apple Podcasts HLS in Nordic markets
Acast hires video staff and rolls out Apple Podcasts HLS in Nordic markets

Acast hired two video specialists and upgraded studios in Stockholm and Oslo on April 30, 2026, rolling out Apple Podcasts HLS video distribution in Sweden.

by Luis Rijo
Audio   -   May 03, 2026 SiriusXM Q1 2026: profit up 20%, podcast ads surge 37%, YouTube deal looms
SiriusXM Q1 2026: profit up 20%, podcast ads surge 37%, YouTube deal looms

SiriusXM posts Q1 2026 net income of $245M, up 20%, as podcast ads jump 37% and a new YouTube audio deal promises to reach 255 million monthly listeners in fall.

by Luis Rijo
AI   -   May 03, 2026 Gemini is replacing Google Assistant in cars - here is what changes
Car dashboard screen showing Gemini AI assistant with Google Maps navigation interface

Google is replacing Assistant with Gemini in cars with Google built-in, starting in the US in English with a software update for existing and new vehicles.

by Luis Rijo
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