Acast acquires Backyard Ventures for $20 million, gaining 200 US creators
Backyard Ventures booked $16.1 million of 2025 revenue at a 12% EBITDA margin, and creators reach 230 million monthly YouTube views. What changes for buyers?
Audio
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
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Shakira's Dai Dai wins 9 of 15 YouTube markets at 117.8M weekly views
Indian playback singers sweep the top five artist slots at 1.54bn weekly views; local hits rule six markets. Post-Billboard, the files anchor media planning.
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What did the first week of August change in digital advertising?
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
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BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
Eighteen signatories including Global, Bauer, News UK and the Telegraph wrote to Lisa Nandy on 6 August. Two-thirds of the public oppose ads on BBC content.
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Autio gains dashboard placement in five Ford and Lincoln models
Explorer, Expedition, Aviator and Navigator owners get 12,000 US stories via Google Play. Paid connectivity gates entry, and no ad inventory has been disclosed.
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Spotify ad revenue gains 1% as automated channels near 40% of total
Active advertisers reached 33,000, up 60%, while ad-supported users hit 494 million. Emerging-market friction now caps the free-tier reach buyers can access.
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Spotify opens paid remix tool to Merlin's 15% share of the music market
Merlin members across 70-plus countries get an opt-in route into a paid tool, with credit and compensation attached. Launch date and revenue split undisclosed.
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WhatsApp brings calling to the browser, no download required
Waiting rooms, QuickHD and noise suppression arrive with the browser calls in Meta's July 28 update, widening WhatsApp reach just as Status ads scale globally.
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Snap Map gains live Spotify listening data on 450M-user surface
Four visibility settings gate who sees a linked account, and Canada is excluded at launch. Whether listening signals reach Promoted Places buyers is unstated.
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Suno loses GEMA case as Munich court sets 250,000 euro penalty per breach
Judges applied US fair use law themselves and rejected it, finding model weights reproduce works. Generative model providers in Europe now face a licence bill.
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Spotify limits new Running Mode feature to Premium iOS users in 8 nations
Running Mode ships with 25 curated presets across eight countries for Premium iOS subscribers, leaving Android and free-tier listeners without a rollout date.
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Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans
Podcasters now buy hosting by monthly publishing hours instead of file size, starting at 7 dollars for Standard 1.5. Existing customer plans stay unchanged.
