Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Audio
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Spotify expanded Prompted Playlist on April 7 to include podcasts for Premium users across the US, UK, Canada, Ireland, Australia, New Zealand, and Sweden.
Spotify today announced new video controls rolling out globally, letting Premium, Basic, and free-tier users toggle Canvas visuals and podcast videos through Settings.
Spotify on March 31 unveiled carousel ads, revamped sponsored playlists, split testing, and automated bidding for advertisers managing campaigns in Ads Manager.
Spotify on March 31 unveiled carousel ads, revamped sponsored playlists, split testing, and automated bidding for advertisers managing campaigns in Ads Manager.
Spotify expanded Prompted Playlist on April 7 to include podcasts for Premium users across the US, UK, Canada, Ireland, Australia, New Zealand, and Sweden.
Spotify today announced new video controls rolling out globally, letting Premium, Basic, and free-tier users toggle Canvas visuals and podcast videos through Settings.
Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%.
NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization.
YouTube now appears in Android Auto's media controls, letting drivers play, pause, and skip content. Video playback remains blocked. Premium subscription required.
Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.
Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time.
