SuperAwesome becomes Roblox's only under-13 ad partner globally
SuperAwesome named Roblox's exclusive under-13 ad partner, with COPPA-compliant formats for video billboards, portals, and sponsored tiles targeting Gen Alpha.
Mixed Reality
Immerse yourself in the next frontier of advertising, where the lines between physical and digital worlds blur. This category dives deep into the innovative realm of mixed reality (MR) advertising, exploring how brands are pushing boundaries and captivating audiences on devices like Apple Vision Pro and Meta's Quest.
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Snap Specs AR glasses set for fall 2026 launch at $2,500
Snap's Specs AR glasses are reportedly set for a fall 2026 consumer launch at around $2,500, beating Meta and Google's display-equipped glasses to the market.
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Meta opens display glasses to developers with two SDK paths
Meta today opened Ray-Ban Display glasses to developers via two build paths - a mobile SDK and a new web app route using standard HTML, CSS, and JavaScript.
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California bill targets secret recordings by smart glasses in workplaces
California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.
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Samsung unveils Galaxy XR at $1,799 with Android XR and Gemini AI integration
Samsung introduced Galaxy XR on October 21, 2025, featuring Android XR platform, Gemini AI assistant, and Snapdragon XR2+ Gen 2 processor for $1,799 in the United States and Korea markets.
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Florida issues criminal subpoenas to Roblox over child safety
Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.
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Five major trends reshaping advertising by 2030
WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts.
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India's AR developer community grows 50% in two years, leads global creation
Snap Inc. reports India tops global AR lens creation, as developer community expands beyond major cities into tier 2 and 3 regions.
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New AR creator challenge offers $10,000 prize pool to fuel humor innovation
Snap launches Challenge Tags with first humor-focused competition, while introducing student discounts for Spectacles program.
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Meta expands Ray-Ban Smart Glasses AI assistant to 4 European countries
Meta brings voice-activated AI assistant to Ray-Ban smart glasses in France, Italy, Ireland and Spain, expanding European reach.
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Snap OS 5.58 introduces Advanced AR features and Machine Learning capabilities
Latest Spectacles update brings AI-powered Piano Tutor, Ball Games, and new developer tools for enhanced AR experiences.
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Snap unveils first developer-created lenses for new spectacles AR glasses
Innovative AR experiences for Snap's latest Spectacles include calligraphy, origami, and gaming, showcasing platform potential.
