Mixed Reality News
Meta Horizon OS
Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Mixed Reality News
Meta strengthens Age-Verification on Quest
The company is asking users of its Meta Quest 2 and Quest 3 headsets to re-enter their birthdates for account verification.
Mixed Reality News
Snapchat expands AR advertising options with Sponsored AR Filters
Snapchat last month announced the introduction of Sponsored AR Filters, a new advertising format that places branded augmented reality experiences within the app's post-capture Filter Carousel.
Mixed Reality News
AdInMo adds audio and rewarded video formats to its InGamePlay SDK
AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
Mixed Reality News
Google search rolls out a suite of augmented reality (AR) and virtual reality (VR)
As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales.
Mixed Reality News
Apple Arcade takes Gaming to New Heights with Spatial Games and 250+ Titles on Apple Vision Pro
Apple Arcade is stepping into the future with the launch of 12 unique spatial games specifically designed for Apple Vision Pro, the company's revolutionary new spatial computer.
Mixed Reality News
Disney and Epic Games announce collaborative open world metaverse
This metaverse will leverage Fortnite's popularity and Unreal Engine technology to bring Disney, Pixar, Marvel, Star Wars, Avatar, and other beloved franchises to life in new and immersive ways.
Mixed Reality News
IAB and MRC release Augmented Reality measurement guidelines for public comment
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have jointly released their Augmented Reality (AR) Measurement Guidelines.
Video News
Disney+ available on Apple Vision Pro
Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.
Video News
Apple previews new entertainment experiences launching with Apple Vision Pro
Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.
Mixed Reality News
Apple launches Apple Vision Pro, a mixed reality (MR) device
Apple Vision Pro is a mixed reality (MR) device. MR is a type of technology that blends the real and virtual worlds. This means that you can see both the physical world around you and digital content overlaid on top of it.
Mixed Reality News
Metaverse: the embodied internet where users are inside of rather than just looking at
Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces.