Microsoft Ads rolls out automated integration with Google Tag Manager

Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.

Advertisers can implement Microsoft’s universal event tracking (UET) across their website by sign in to Google and select the Google Tag Manager account and container via Microsoft Advertising online.

According to Microsoft, advertisers need to enable the permissions to update the setup, and Microsoft will set up the UET tag with additional parameters by copying the setup used by existing Google tags (including Product ID and Page Type for Dynamic Remarketing in the Universal Analytics tag).

---

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

• Amazon launches Target Promotion for Sponsored Products advertisers
• Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
• FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
• Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
• Meta tackles Nigerian financial Sextortion Scams in massive account purge
• FTC launches probe into surveillance pricing practices of eight companies
• Location-based advertising: revolutionizing digital marketing strategies
• Reddit's exclusive Search Deal with Google raises concerns over AI Data
• Netflix surges in Nielsen rankings, streaming dominates TV consumption
• Kargo and TikTok partner to enhance offline sales insights for advertisers