Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.
Advertisers can implement Microsoft’s universal event tracking (UET) across their website by sign in to Google and select the Google Tag Manager account and container via Microsoft Advertising online.
According to Microsoft, advertisers need to enable the permissions to update the setup, and Microsoft will set up the UET tag with additional parameters by copying the setup used by existing Google tags (including Product ID and Page Type for Dynamic Remarketing in the Universal Analytics tag).
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Amazon Ads expands Sponsored Brands to Include Audible Titles
Amazon Ads this week announced an expansion of its Sponsored Brands program, allowing vendors and publishers to advertise their Audible audiobooks alongside ebooks and print books in key markets.
Google Ads API unveils v16 with enhanced features and streamlined workflows
Google this week announced the release of version 16 (v16) of the Google Ads API, introducing a suite of new features designed to enhance campaign management capabilities and provide deeper campaign insights for developers.
Pinterest Gets Action-Packed in New Campaign: The P is for Performance
Pinterest is taking a bold approach to showcase its growing prowess in driving results for advertisers with its new international campaign, "The P is for Performance."
Instagram expands Creator Marketplace to connect brands and creators in 8 New Markets
Instagram this week announced the expansion of its Creator Marketplace to eight new markets, making it easier for brands and creators to connect and collaborate on partnership opportunities. This follows the successful testing of the tool in the US in 2022.
EDPB launches Free Website Auditing Tool to Boost GDPR Compliance
The European Data Protection Board (EDPB) last month launched a new website auditing tool to help organizations and authorities assess compliance with the General Data Protection Regulation (GDPR).
Bluesky takes a step towards an Open Social Web: Now you can host your own data
Bluesky yesterday announced a significant step towards its vision: federated data hosting. This means users can now choose where their data, such as posts, likes, and follows, are stored.
Reddit (RDDT) files for an IPO
Reddit, the self-proclaimed community of communities, announced yesterday the filing of a registration statement with the SEC for a proposed initial public offering (IPO) of its Class A common stock.
Google Analytics streamlines reporting with updated Advertising Section
Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.
ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants
German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.
Fubo sues Disney, Fox, Warner Bros. Discovery over Antitrust concerns, citing Sports Streaming Cartel
FuboTV, a sports-first live TV streaming platform, has filed an antitrust lawsuit against The Walt Disney Company, FOX Corp., Warner Bros. Discovery, Inc. and their affiliates.
Nielsen data crowns YouTube #1 streaming service in US for 12 months
Nielsen confirmed YouTube as the leading streaming platform in the United States for watch time, holding the position for a full year.
Google adds structured data support for Product Variants
Google Search & Shopping today announced expanded support for product variants in structured data. This update empowers merchants to showcase diverse product variations (size, color, etc.) directly in search results, potentially attracting more clicks and improving user experience.