CPC

CPC means Cost Per Click. This metric is calculated dividing the spend/cost by the clicks. Imagine that you spent 300 ...

Cookies

A cookie is a small piece of information that the browser writes on the device (computer, mobile, tablet, smart screen, ...

Ad Serving

Ad Serving is the process of delivering the ads to the user. The delivery happens to the end userĀ“s device ...

Blacklist

Blacklist is a list of websites or a list of inventory sources that advertisers use to not target. It is ...

Whitelist

Whitelist for advertisers is a list of websites that will be targeted by their ads. The opposite of this concept ...

Animated GIF

An animated image combines multiple images in one file. The result is a animated gif, displayed sequentially, giving the appearance ...

Trading Desk

Trading Desk is a centralized, service-based organization that serves as a managed service layer, typically between a demand-side platform (DSP) ...

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