Announcement
Retail   -   Jun 17, 2025 Amazon Prime Day 2025 extends to four days for first time
Amazon Prime Day 2025

Amazon announces expanded Prime Day schedule with new themed daily deals and celebrity partnerships running July 8-11.

by Luis Rijo
Data   -   Jun 17, 2025 German DPAs face court action over 'Pay or OK' inactivity
Pay or OK consent banner on German news site forcing users to pay or accept tracking. Copyright: noyb

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

by Luis Rijo
Data   -   Jun 17, 2025 European anti-fraud programmes prevented €3.45B losses in 2023
European ad industry would lose €5B to invalid traffic without current anti-fraud standards and programmes.

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

by Luis Rijo
Video   -   Jun 17, 2025 YouTube follow-on views optimization launches in Demand Gen campaigns
YouTube follow-on views optimization in Demand Gen campaigns targets engaged viewers for channel growth.

Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth

by Luis Rijo
Display   -   Jun 17, 2025 Google quietly rolls out Target CPC bidding for Demand Gen campaigns
Target CPC bidding strategy for Demand Gen campaigns enables click-focused optimization across Google's visual ad inventory.

Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.

by Luis Rijo
Search   -   Jun 17, 2025 Ahrefs study finds AI search visitors convert 23x higher than organic traffic
AI search traffic growth chart showing ChatGPT dominance over 12 months with dramatic May 2025 spike

Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.

by Luis Rijo
Data   -   Jun 17, 2025 France proposes stricter email tracking consent rules
Email tracking consent popup showing France's new CNIL regulations requiring user permission for pixels

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

by Luis Rijo
Video   -   Jun 17, 2025 Disney inventory to become available on Amazon DSP
Disney and Amazon Ads logos announcing strategic integration for premium streaming inventory access.

Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange.

by Luis Rijo
Amazon Prime Day 2025
Retail   -   Jun 17, 2025 Amazon Prime Day 2025 extends to four days for first time

Amazon announces expanded Prime Day schedule with new themed daily deals and celebrity partnerships running July 8-11.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9409 Articles
Retail   -   Jun 17, 2025 Amazon Prime Day 2025 extends to four days for first time
Amazon Prime Day 2025

Amazon announces expanded Prime Day schedule with new themed daily deals and celebrity partnerships running July 8-11.

by Luis Rijo
Data   -   Jun 17, 2025 German DPAs face court action over 'Pay or OK' inactivity
Pay or OK consent banner on German news site forcing users to pay or accept tracking. Copyright: noyb

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

by Luis Rijo
Data   -   Jun 17, 2025 European anti-fraud programmes prevented €3.45B losses in 2023
European ad industry would lose €5B to invalid traffic without current anti-fraud standards and programmes.

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

by Luis Rijo
Video   -   Jun 17, 2025 YouTube follow-on views optimization launches in Demand Gen campaigns
YouTube follow-on views optimization in Demand Gen campaigns targets engaged viewers for channel growth.

Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth

by Luis Rijo
Display   -   Jun 17, 2025 Google quietly rolls out Target CPC bidding for Demand Gen campaigns
Target CPC bidding strategy for Demand Gen campaigns enables click-focused optimization across Google's visual ad inventory.

Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.

by Luis Rijo
Search   -   Jun 17, 2025 Ahrefs study finds AI search visitors convert 23x higher than organic traffic
AI search traffic growth chart showing ChatGPT dominance over 12 months with dramatic May 2025 spike

Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.

by Luis Rijo
Data   -   Jun 17, 2025 France proposes stricter email tracking consent rules
Email tracking consent popup showing France's new CNIL regulations requiring user permission for pixels

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

by Luis Rijo
Video   -   Jun 17, 2025 Disney inventory to become available on Amazon DSP
Disney and Amazon Ads logos announcing strategic integration for premium streaming inventory access.

Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange.

by Luis Rijo
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