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Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth
by Luis Rijo
Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.
by Luis Rijo
Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.
by Luis Rijo
French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.
by Luis Rijo
Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange.
by Luis RijoRotterdam District Court upholds Dutch regulator's ruling that Apple abused dominant position by imposing unfair payment conditions on dating app providers.
by Luis Rijo
Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.
by Luis Rijo
Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.
by Luis Rijo
Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth
by Luis Rijo
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
Google splits Analytics-Ads consent controls: Signals loses ad data authority June 15, 2026, making ad_storage the sole governing parameter for linked accounts.
Amazon Ads delays payment overhaul to August 1 after advertiser feedback, offering account balance deductions, Pay by Invoice, and five months of click credits.
Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.
Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.
Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.
Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth
by Luis Rijo
Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.
by Luis Rijo
Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.
by Luis Rijo
French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.
by Luis Rijo
Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange.
by Luis RijoRotterdam District Court upholds Dutch regulator's ruling that Apple abused dominant position by imposing unfair payment conditions on dating app providers.
by Luis Rijo
Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.
by Luis Rijo
Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.
by Luis Rijo