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IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards.
by Luis Rijo
Sundar Pichai believes humanity's coordination response creates protective feedback loop against catastrophic AI risks.
by Luis Rijo
Tech giant reveals massive infrastructure investment while facing antitrust battles and generative AI competition concerns.
by Luis Rijo
Dutch data authority releases feedback summary from consultation on meaningful human intervention requirements, revealing complex implementation challenges across organizations.
by Luis Rijo
New research shows 71% reject misleading campaigns while demanding short-form content.
by Luis Rijo
Multimodal AI platform integration marks first implementation of ContextIQ technology by supply-side platform.
by Luis Rijo
Reddit filed lawsuit against Anthropic on Wednesday claiming unauthorized use of platform data for AI model training.
by Luis Rijo
Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure.
by Luis Rijo
IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards.
by Luis Rijo
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
Google splits Analytics-Ads consent controls: Signals loses ad data authority June 15, 2026, making ad_storage the sole governing parameter for linked accounts.
Amazon Ads delays payment overhaul to August 1 after advertiser feedback, offering account balance deductions, Pay by Invoice, and five months of click credits.
Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.
Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.
IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards.
by Luis Rijo
Sundar Pichai believes humanity's coordination response creates protective feedback loop against catastrophic AI risks.
by Luis Rijo
Tech giant reveals massive infrastructure investment while facing antitrust battles and generative AI competition concerns.
by Luis Rijo
Dutch data authority releases feedback summary from consultation on meaningful human intervention requirements, revealing complex implementation challenges across organizations.
by Luis Rijo
New research shows 71% reject misleading campaigns while demanding short-form content.
by Luis Rijo
Multimodal AI platform integration marks first implementation of ContextIQ technology by supply-side platform.
by Luis Rijo
Reddit filed lawsuit against Anthropic on Wednesday claiming unauthorized use of platform data for AI model training.
by Luis Rijo
Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure.
by Luis Rijo