Google Ads API v24.2: AI transparency and PMax segmentation finally arrive
Google Ads API v24.2 adds synthetic content labeling, multi-party approvals, PMax ad network segmentation, and campaign mix experiment types for advertisers.
PPC Land
Posts
Previous Posts-
-
Six shifts rewriting search: VIA Nederland's taskforce speaks out
VIA Nederland's Search Taskforce in June 2026 laid out six shifts reshaping search: AI answers, GEO, AI agents, automation, new KPIs, and the T-shaped marketer.
-
Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV
IAB Ukraine's 2026 Digital Media Market Overview shows 22% digital growth in 2025 and forecasts another 18% this year, driven by video, CTV, and retail media.
-
VIOOH's Seller Agent automated 100+ DOOH deals in H1 2026
VIOOH's agentic Seller Agent automated more than 100 curated DOOH PMP deal packages in H1 2026, with self-serve platform expansion planned for Q3 2026 globally.
-
Radio beats YouTube on ad recall in Austria, RMS data shows
RMS Austria data at IAB Austria's June 18 event shows radio reaches 6 million Austrians daily and leads every digital channel on advertising recall and trust.
-
One in four consumers canceled over AI data - 52% will pay 7% more for trust
Usercentrics surveyed 11,000 consumers in March 2026 across seven markets. AI data concerns are driving cancellations and degrading ad platform signals globally.
-
IAB Europe at Cannes 2026: AI, retail media, and the human glue
IAB Europe's Cannes Lions 2026 sessions mapped AI adoption gaps, CTV measurement progress, and retail media's next phase across five days on the Croisette.
-
Almedia opens London office to hire data talent alongside OpenAI and Anthropic
Almedia, ranked Europe's third fastest-growing company, opened a London office at King's Cross today to recruit data scientists and machine learning engineers.
-
Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026
Meta's auto-enrollment row, Amazon's iHeart streaming deal, the Publicis-LiveRamp identity fallout, and a swift Google spam update close Cannes Lions 2026.
-
Godard calls Europe's TV consolidation 'glacial but unstoppable'
Media analyst Francois Godard argues European broadcaster consolidation is slow but gathering pace as Sky-ITV, MFE-ProSieben, and RTL-Sky reshape the market.
-
Google quietly rewrites AI Max reporting docs - DSA deadline moves to 2027
Google updated AI Max for Search reporting on June 23 with a 2027 DSA deadline, four new search term report views, and a Search Campaigns for Travel guide.
-
YouTube Studio gets AI comment search that reads between the lines
YouTube adds AI comment search to Studio so creators find comments by topic and meaning, not just keywords. Available globally on desktop from June 26, 2026.
