91% of anti-fraud leaders want data sharing, yet signals stay stuck in silos
A RUSI study of 37 platforms finds 91% of anti-fraud leaders back cross-border sharing while most remain domestic silos. GSE 2.7.0 launches with 1.2B signals.
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Podcast Atlas: 73% of listeners would follow creators across formats
New Sounds Profitable research maps how podcast audiences move across audio, video, clips, and newsletters, finding loyalty tied to creators not platforms.
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Meta auto-enrolled REI into AI: what Cannes week revealed about brand control
Covering June 25-26, 2026. A deformed bicycle ad, a £1.6bn UK TV merger, a new shared language for programmatic auctions, and Amazon's expanding commerce data footprint define the final day of Cannes Lions week.
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REI's AI bike ad fiasco reveals a Meta auto-enrollment setting brands missed
REI was auto-enrolled by Meta into an AI image tool without its knowledge, producing a deformed bicycle ad on Instagram that ran for a full week before removal.
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Contentsquare plugs behavioral data straight into Dust AI agents
Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows.
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IAB Tech Lab finally defines what a programmatic auction actually is
IAB Tech Lab releases final Programmatic Auction Definitions, giving buyers, sellers, and platforms a shared vocabulary for how digital ad auctions operate.
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Is Ryanair going soft? The sarcasm that built a brand may be fading
Observers note Ryanair's famously sarcastic social media tone has grown noticeably quieter in 2026, raising questions about the brand's marketing strategy.
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Sky buys ITV's broadcast arm for £1.6bn to take on Netflix and Amazon
Sky and ITV agreed terms on a £1.6bn merger of broadcast and streaming assets, aiming to build a top-three UK streamer and reshape the TV advertising market.
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Instagram's vertical video problem: why horizontal matters on TV
Meta is testing horizontal video on Instagram for TV, and the format question is bigger than it appears for creators and advertisers on connected television.
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Voters trust TV news 6x more than social media, VAB finds
VAB finds potential voters trust TV news 6x more than social media for political information, with 51% naming social as top source of fake or misleading news.
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England vs Ghana knocked £12.24m from UK online spending in 90 minutes
England's World Cup match against Ghana cut UK web activity by 25%, delaying up to £12.24m in ecommerce sales, per new data from web host 20i released yesterday.
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Palantir and Zeta Global bet $100M on Athena to rebuild marketing infrastructure
Zeta Global rearchitects its Data Cloud on Palantir Foundry to connect operational and customer intelligence, targeting over $100M in annual revenue at scale.
