Google tests 'Strongest match' label on Search ads in the US
Google today started a small US experiment adding 'Strongest match' and 'Strong match' labels to Search ads, using existing ad quality and relevance signals.
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Google, Meta, Moloco, and Unity buy into AppsFlyer to keep measurement neutral
Google, Meta, Moloco, and Unity invest in AppsFlyer to preserve neutral mobile attribution amid AI-driven advertising growth and a $2.7 billion valuation deal.
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Google brings back Target CPA and Target ROAS as standalone bidding strategies
Google Ads restores Target CPA and Target ROAS as standalone strategies in June 2026, separating from Maximize conversions. Bidding behavior remains identical.
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Microsoft Clarity now flags robots.txt violations inside Bot Analytics
Microsoft Clarity now surfaces robots.txt violations in Bot Analytics, showing publishers which AI crawlers break access rules and what content they target.
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Google's site move guide now covers www and non-www domain variants
Google this month updated its site move guide to require the Change of Address tool for all subdomain variants, including www and non-www, during domain migrations.
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Amazon just renamed its smart TVs Ember - and rebuilt Fire TV
Amazon redesigned the Fire TV interface worldwide on June 22, 2026, rebranded its smart TVs as Amazon Ember, and debuted the new Ember Artline lifestyle TV.
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AI advertising leads Cannes Lions 2026 as OpenAI courts the Croisette
On day one of Cannes Lions 2026, OpenAI courted advertisers as Criteo passed 2,000 brands on ChatGPT, shoppable TV spread, and Google reworked Smart Bidding.
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Amazon opens Alexa+ ad inventory to self-service buyers
Amazon expanded Conversational Entertainment Ads on Alexa+ to self-service Sponsored Tiles buyers June 17, letting M&E advertisers add Echo Show without setup.
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TikTok Shop's Smart Promotion now costs sellers 3.5% of all GMV
TikTok Shop's Smart Promotion charges sellers a fixed 3.5% GMV fee in regular periods and 4.5% during campaigns, replacing the legacy co-funded model for most.
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Promotion mode is here - Google's Ginny Marvin explains what actually changed
Google Ads launched promotion mode, Smart Bidding Exploration for Performance Max, and a bidding target overhaul set for August 17, 2026. Ginny Marvin explains.
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Your TV remote can now add to Amazon cart during a Samsung TV Plus ad
Samsung Ads and Amazon Ads today activated shoppable CTV ads on Samsung TV Plus, letting viewers add products to an Amazon cart via their TV remote control.
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NIQ takes GeoPurchase audiences to Poland, Belgium, Mexico, and Indonesia
NIQ today expanded its GeoPurchase purchase-based audience product to Poland, Belgium, Mexico, and Indonesia, bringing geo-targeted FMCG data to 11 countries.
