AI advertising leads Cannes Lions 2026 as OpenAI courts the Croisette
On day one of Cannes Lions 2026, OpenAI courted advertisers as Criteo passed 2,000 brands on ChatGPT, shoppable TV spread, and Google reworked Smart Bidding.
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Amazon opens Alexa+ ad inventory to self-service buyers
Amazon expanded Conversational Entertainment Ads on Alexa+ to self-service Sponsored Tiles buyers June 17, letting M&E advertisers add Echo Show without setup.
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TikTok Shop's Smart Promotion now costs sellers 3.5% of all GMV
TikTok Shop's Smart Promotion charges sellers a fixed 3.5% GMV fee in regular periods and 4.5% during campaigns, replacing the legacy co-funded model for most.
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Promotion mode is here - Google's Ginny Marvin explains what actually changed
Google Ads launched promotion mode, Smart Bidding Exploration for Performance Max, and a bidding target overhaul set for August 17, 2026. Ginny Marvin explains.
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Your TV remote can now add to Amazon cart during a Samsung TV Plus ad
Samsung Ads and Amazon Ads today activated shoppable CTV ads on Samsung TV Plus, letting viewers add products to an Amazon cart via their TV remote control.
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NIQ takes GeoPurchase audiences to Poland, Belgium, Mexico, and Indonesia
NIQ today expanded its GeoPurchase purchase-based audience product to Poland, Belgium, Mexico, and Indonesia, bringing geo-targeted FMCG data to 11 countries.
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Adobe at Cannes Lions: agency giants are now running its agentic AI
Adobe at Cannes Lions 2026 announced CX Enterprise partnerships with Accenture, Omnicom, Stagwell, WPP, Anthropic, and Microsoft to deploy agentic AI at scale.
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AudienceProject Elevate opens broadcaster measurement to the market
AudienceProject today opens Elevate to broadcasters and publishers in 10 markets, after two years of supporting large platforms with audience measurement tools.
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Google Street View is now live in Georgia, covering 13,000 km
Google Street View launches in Georgia, covering 13,000 km of roads, mountain passes, wine regions, and UNESCO heritage sites on Google Maps and Google Earth.
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Microsoft Advertising's Product explorer and ad disclaimers, explained
Microsoft Advertising today launched Product explorer in Merchant Center for catalogs under 100,000 SKUs and two flexible disclaimer layouts for ad compliance.
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YouTube at 7 events this season: VidCon, DreamCon, and what it means for ads
YouTube announced a seven-stop creator event tour for 2026, starting at VidCon Anaheim on June 25, with panels on AI, brand deals, and the platform's algorithm.
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Criteo hits 2,000 brands on ChatGPT ads as Prompt Smart Ads show 4x spend lift
Criteo today disclosed over 2,000 brands advertising on ChatGPT, added three new markets, and launched Prompt Smart Ads showing 4x higher spend after activation
