Display News
Google updates the Misleading Representation policy
Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.
Display News
Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.
Video News
The Walt Disney Company (NYSE: DIS) this week announced it will acquire the remaining 33% stake in Hulu, LLC held by Comcast Corp.’s (NASDAQ: CMCSA) NBC Universal (NBCU). The deal, which is expected to close in December 2023, will give Disney full ownership of the streaming service.
Video News
Paramount Global (NASDAQ: PARA; PARAA) this month announced the worldwide expansion of its premium digital video advertising platform, "EyeQ."
Display News
BuzzFeed, Inc. (NASDAQ: BZFD), a leading digital media company, today reported financial results for the third quarter ended September 30, 2023. BuzzFeed's third quarter 2023 financial results were below expectations, with revenue down 29% year-over-year.
Retail News
Black Friday is one of the biggest shopping events of the year. This year, Black Friday starts on November 24, 2023, but Amazon is already offering early deals.
Display News
Google this week announced the general availability of Structured Data Files (SDF) v7, a new version of its file format for uploading and downloading data to and from Display & Video 360.
Social News
Facebook this week announced new tools and features to help creators test their content, earn rewards, and track insights to grow on the platform. The new features are available on the professional dashboard.
Retail News
Amazon this week reported the Q3 2023 earnings where advertising played a significant role in the company's growth. Amazon's advertising revenue growth is outpacing the growth of its remaining businesses.
Data News
Captify this week announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.
Video News
Sports enthusiasts and betting aficionados in the United States have an exciting date to mark on their calendars. ESPN BET, a newly-branded online sportsbook, is all set to make its debut with a planned launch on November 14, 2023.
Video News
Effectv this month released a new study identifying the key components of success for high-reaching multiscreen campaigns. The study analyzed approximately 40,000 monthly ad campaigns airing across traditional TV and streaming content.
Data News
The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. Agency Executives Now Include 1% IVT Benchmark in Contracts.
Display News
Microsoft Advertising is now accepting nominations for the 2023 Microsoft Advertising Celebrated Partner awards, the company this week announced.
Audio News
Podster, a Danish podcast company, has entered a major licensing agreement with RTL Deutschland, Germany's leading media house, to adapt and distribute high-quality German podcasts to a global audience.
Retail News
Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce, this week announced financial results for the quarter ended September 30, 2023. Shopify revenue increased 25% year-over-year to $1.7 billion.
Data News
Google this week announced Google Analytics 4 is enhancing automatically collected events from web data streams to solve a filtering issue for some subproperties.