Smart: Arnaud Créput appointed as CEO

Smart has appointed CFO Arnaud Créput to the role of CEO. Créput is succeeding Cyrille Geffray who served as CEO since 2007. In turn, Quentin Michon will take over Créput’s role as CFO.

According to Smart, Arnaud Créput has formed a new Strategic Board with the appointment of three members: Michael Nevins, chief marketing officer (CMO), Nicolas de Robert, chief technology officer (CTO), and Romain Job, chief strategy officer (CSO).

“The Strategic Board will help maintain focus on the long-term planning and strategic vision for Smart. I’m thrilled to be tapping the expertise of key senior leaders and historical contributors at Smart. They bring an unparalleled breadth of expertise and a deep understanding of the sector to articulate and execute Smart’s growth strategy internationally.”

Arnaud Créput, CEO at Smart
Arnaud Créput
Arnaud Créput

Smart says it had significant growth in recent years, achieving a fivefold increase in its turnover over the past three years with an expanding roster of premium international publisher clients such as the Financial Times, Aufeminin, Le Monde and Axel Springer.

Créput’s mission includes accelerating the company’s local and global expansion plans, with the objective of doubling its revenue by 2020 and reinforcing Smart’s position as the only independent platform offering a unique alternative to publishers outside of the walled gardens of global media and tech giants.

“Independence has become a distinct advantage for Smart to help publishers maximize value and retain full and transparent control of their businesses. Independent publishers are creating Private Gardens which build greater long-term brand equity, create stability, and a sustainable monetization model via their rich, first-party audience data.”

Arnaud Créput, CEO at Smart

Arnaud Créput started his career in investment banking

Arnaud Créput joined Smart in 2015 as CFO. He led the sale of Smart by AuFéminin in 2015, structuring the group and creating the company’s Finance, HR, IT and Legal departments. Creput has served as CFO and board member for more than ten years at various listed enterprise software and technology companies and has a strong background in fast-growing, international and PE-backed environments. He started his career in investment banking, specializing in Mergers & Acquisitions and Equity Capital Markets.