Rory Sutherland: ad-funded AI will repeat Google's worst mistakes
Ogilvy vice chairman Rory Sutherland argues advertising-funded AI models will follow Google's path, pushing relevant results aside for the highest bidder now.
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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
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Google delays DSA-to-AI Max automigration to February 2027
Google pushes DSA automigration deadline from September 2026 to February 2027, restores DSA creation, and resets the migration runway for search advertisers.
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HubSpot data: AI search beats demos as top driver of CRM purchase intent
HubSpot: AI search now the single strongest predictor of CRM purchase intent, beating demos, reviews, and sales calls, new survey of 3,000+ buyers reveals.
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Publicis and The Trade Desk make up as ad tech's trust layer cracks
Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours.
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LinkedIn data shows EU hiring at 26% below 2019 as AI roles hit 351,000
LinkedIn finds EU hiring 26% below 2019 while AI roles surpass 351,000 since 2023. Macro pressures, not AI, explain the current decline, according to the data.
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Agentic AI and the ad stack: who controls the buying layer now?
Mediaocean NIVO AI, Magnite Orchestration, Teads EngageOS, and Walmart Connect on DV360 each launched June 11 as ChatGPT fell to 52.7% of global AI traffic.
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Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents
Mediaocean today launched NIVO AI, an advertising intelligence layer on Innovid's ad serving platform, with pilot results claiming 90% faster campaign setup.
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Meta severs Manus data access as Beijing forces $2B deal apart
Meta has blocked Manus from its internal systems and ordered staff to migrate off the platform, as China's NDRC unwinds a $2 billion agentic AI acquisition.
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Ogury launches SONA to finally bridge audience planning and campaign execution
Ogury's SONA uses agentic AI and Persona Intelligence to convert any brief into a structured, persona-based media strategy across CTV, desktop, and mobile.
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ChatGPT drops to 52.7% as Claude triples its AI traffic share
Similarweb's June 2026 update shows ChatGPT losing 23.7 points over 12 months while Claude surged from 1.6% to 8.9% and Gemini captured 27.3% of AI traffic.
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Mother sues OpenAI: chat logs show GPT-4o discussed suicide with her daughter
A California lawsuit filed today alleges OpenAI's GPT-4o discussed suicide methods with Alice Carrier before her death, prioritizing engagement over safety.
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MiQ upgrades Sigma a year in: Planning Agent and 2.5PB of daily data
MiQ expands Sigma AI platform one year after launch: Planning Agent, Total Measurement, 2.5 petabytes of daily data, and activation across 16 environments.
