Many marketers continue to disregard these guidelines, resulting in an abundance of "unassigned traffic" in their GA4 reports.

Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.

Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.

Microsoft Clarity this week introduced new customizable features: Drag and drop to rearrange cards on the dashboard; Hide cards to remove them temporarily from view; Choose which tab to display by default for cards with multiple tabs.

The Federal Trade Commission (FTC) today proposed new changes to the Children's Online Privacy Protection Rule (COPPA Rule) that would place new restrictions on the use and disclosure of children’s personal information.

DoubleVerify (DV) yesterday released its first-ever global attention benchmark report, providing marketers with insights into how effectively ads capture viewer attention across different industries and regions.

Google this week announced it reached a settlement with a group of state attorneys general and a federal district court judge who had alleged that the company had violated antitrust laws in its operation of the Google Play Store.

Nielsen Sports' latest Fan Insight Report, released this month, unveils the dynamic landscape of Japanese sports fandom, shedding light on the preferences, trends, and demographics of the nation's avid sports enthusiasts.