Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy.

Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.

Google updated its tag gateway documentation on May 11 to let advertisers serve GTM scripts first-party and cloak container IDs behind randomized serving paths.

Google Finance expands to Europe with full local language support, bringing AI research, Deep Search, live earnings, and advanced charting tools to all users.

Internet for Growth brings small businesses to Washington to push back on rising digital ad costs, state taxes, and privacy rules threatening Main Street jobs.

A class action filed May 13 in California alleges ChatGPT embedded Meta's Pixel and Google Analytics to relay user queries and identifiers to ad platforms.

The Trade Desk Q2 2026 Kokai release adds AI optimisation controls, CTV pause ads, Sincera inventory signals, Deal Desk upgrades, and omnichannel insights.

A UC Davis study of 20 popular AI chatbots finds 17 transmit data to third parties, with three leaking plaintext prompts via Microsoft Clarity session replay.