Google Ads gains View call report link inside phone conversion actions
Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed?
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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FouAnalytics prices unlimited ad verification at $2 million a year
Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first?
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Apple ATT shifted 0.07% of apps to paid downloads, four-year study finds
Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change?
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80% of large-company managers kill profitable projects, Sutherland says
Ogilvy's vice chairman puts real green-premium payers at 8% against the 75% who claim it. Survey-led marketing teams now face a widening say-do evidence gap.
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W3C sets September 3 deadline for feedback on DID Resolution v1
Five sections carry at-risk flags, among them DID URL dereferencing, which identity vendors build on. Two implementations must ship before the spec advances.
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Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency.
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Google opens Meridian Scenario Planner beta with per-channel spend constraints
Open beta guide sets out fixed and flexible budget targets, spend bound formulas and a $150M demo. Saved dashboards run on the owner's own data access rights.
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Apple forces 4+ rating on App Store creative assets arriving this fall
Discounts, rival store logos and Editors' Choice badges are barred from the new images and videos. App marketers get Figma templates now, placements this fall.
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Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion.
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Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
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Grokipedia halts edits on April 24, leaving 13,002 suggestions stuck
Ahrefs counted 356,000 Grokipedia citations across AI systems in March. Marketers now face a reference source frozen since April with an unreliable edit log.
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Lusha faces 60-day deadline to erase every Italian contact it holds
Weekly refreshes of contact cards, not scraping, gave Italy jurisdiction over a US firm. Customers who connected inboxes may now carry liability of their own.
