Google's GCLID explainer shows how one parameter tracks every ad click
A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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BfDI fines Vodafone 45 million euros over eSIM and partner fraud gaps
Regulator split the penalty into 15 million and 30 million euros over partner-agency fraud and an eSIM flaw. Will other carriers face similar scrutiny next?
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Google loses efficiency-test defense as EU court backs 4.1 billion euro fine
Eleven groups intervened in the case, mostly publishers; judges ruled rivals need not match Google's own efficiency, a standard other Big Tech cases may follow.
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Contentsquare links behavioral data to Klaviyo campaigns directly
Ninety-nine billion analyzed sessions now sync directly into Klaviyo's CRM, letting brands trigger recovery and VIP campaigns from live behavior, not exports.
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IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
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Google updates AdSense's EU ad partner defaults for third time since 2025
July 16's refresh marks the third change to AdSense's default consent list in 14 months, and publishers who skip the setting inherit each shift automatically.
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Microsoft steers Windows browser choice, study finds
A Mozilla-backed study finds Microsoft still steers Windows users toward Edge, as CTV trust cracks, cookie enforcement tightens, and Chrome adds AI agents.
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Browser coalition faces Microsoft over Edge tactics on 1.4 billion PCs
The alliance says Microsoft ignored a June 3 open letter and lists seven design fixes it wants applied worldwide, raising the question of what happens next.
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Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace
Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies.
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Kochava's Q2 bulletin adds 19 partners, drops agency need for testing
Nineteen new networks joined Kochava in Q2 2026, and AIM customers can now schedule incrementality tests without hiring an outside agency or data-science team.
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EDPB forces Belgian regulator to reconsider dismissed noyb cookie case
Austria's objection overturned a dismissal built on abuse-of-law claims. The ruling covers one Complaint but reopens questions for dozens of similar cases.
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Opera gains 48% mobile growth in UK and US, outpacing Android
iOS growth hit 93% in the UK for Opera versus 50% on Android, its widest platform gap in any market this quarter. Will that pace hold once EU tailwinds fade?
