Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

IP address targeting proves 87% inaccurate for household advertising

Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

Data

European data protection board evaluates Brazil adequacy decision

European Data Protection Board adopts Opinion 28/2025 assessing Brazil's data protection framework ahead of adequacy decision enabling personal data transfers from Europe.

Data

Polish court says dentist office address is not personal data

Supreme court rules that business name, address and phone number on commercial website don't count as personal data under GDPR regulations.

Data

Germany certifies Platform Control as dispute resolution body for Google platforms

Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.

Data

Google mandates TCF v2.3 migration by February 2026

Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.

Data

EU's cloud sovereignty plan gives more points to efficiency than independence

Commission's scoring system weights supply chain 20% and legal jurisdiction 10%, letting US providers win contracts despite foreign government access.

Data

Uber launches platform-specific attention metric with Adelaide and Kantar

Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.

Video

IAB pushes standardized conversion APIs to close CTV outcome gap

IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.

Data

Bombora launches curated ecosystem audiences with premier B2B partners

Bombora debuts curated ecosystem audiences on October 30, 2025, partnering with Crunchbase, Definitive Healthcare, G2, and HG Insights for B2B targeting.

AI

Cloudflare unveils registry format for bot and agent authentication

Cloudflare introduces registry format enabling website operators to discover and validate cryptographic keys from bots and agents at scale, addressing authentication needs.

Data

Microsoft Clarity enforces final cookie consent deadline starting now

Microsoft Clarity begins final enforcement of cookie consent requirements for European traffic on October 31, 2025, affecting analytics features.

Data

AdRoll integrates HUMAN Security for fraud defense and viewability tracking

AdRoll announced integration with HUMAN Security on October 28, 2025, combining pre-bid fraud detection and viewability measurement for advertising campaigns.

AI

HUMAN Security launches open-source MCP server for AI threat analysis

HUMAN Security released its MCP Server on July 24, 2025, enabling AI assistants to query threat intelligence through conversational interfaces.

Data

IAB Tech Lab opens device disclosure specification for public comment

IAB Tech Lab announced updates to the Device Storage Duration & Access Disclosure specifications on November 1, 2025, with public comment period remaining open until December 1, 2025.

Data

This week: Tech giants post record quarters as Amazon reshapes ad infrastructure

Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested.

Data

Texas secures $1.375 billion from Google in privacy settlement

Texas finalized an unprecedented $1.375 billion privacy settlement with Google, establishing the largest recovery by any single state for data protection violations.

Data

Media Rating Council issues draft standards for digital ad auction transparency

Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels.

Data

Check My Ads challenges auction transparency standards

Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.

Data

AWS becomes central infrastructure for advertising beyond Amazon's own business

AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.

Data

Chrome enforces secure connections by default in October 2026

Chrome 154 will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.

Data

Wunderkind launches identity-based audience targeting for Meta Ads Manager

Wunderkind introduced Audiences for Meta on October 29, 2025, enabling brands to sync first-party identity data with Meta Ads Manager for precision targeting.

Retail

DOUGLAS partners with AudienceProject for cross-media measurement in DACH

DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland.

Data

Display & Video 360 API adds YouTube and Demand Gen asset management

Display & Video 360 API October 2025 update introduces asset creation for YouTube and Demand Gen ads, AdGroupAd retrieval, policy review fields, and SDF v9.1 and v9.2 support.

Data

TikTok enables real-time iOS conversion tracking through Kochava partnership

TikTok launched iOS real-time conversion reporting with Kochava on October 21, enabling app marketers to access granular conversion insights without SKAN delays for campaigns.

Data

Cloudflare launches comprehensive TLD tracking on Radar platform

Cloudflare announced new top-level domain insights on Radar on October 27, 2025, with DNS magnitude metrics and certificate transparency data for 1,400+ domains.