Brand recognition sways just 7% of B2B AI buyers, Semrush finds
Precise use-case fit, not name recognition, is what buyers notice inside AI answers. Semrush surveyed 519 US professionals; 84% use AI on $1,000-plus deals.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
Presence-of-children data proves correct just 42% of the time, and ten companies back a new cross-industry taskforce as linear TV drops to 6% of kids video time.
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Gmail alone beats 300,000 sites as Alphabet takes 35% of desktop time
Northeastern data covering 4,608 US users shows five firms hold half of all desktop attention, and AI tools have now edged past news as a browsing destination.
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GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
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CheckedUp becomes second firm to win MRC point of care accreditation
Auditors now visit clinics in person to confirm screens work, part of supplemental checks for a channel where pharma spend hit 1.2 billion dollars in 2025.
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Ofcom proposes scam-ad code as UK loses £200m a year to fraud ads
Nearly 40 draft measures would make Category 1 and 2A services ban fraud accounts and verify financial advertisers. Feedback closes 2 October, rules land 2027.
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Nielsen loses appeal over radio ratings tie that charged Cumulus 10x price
Second Circuit ruling on July 13 upholds a block on the measurement firm's Network Policy, sending the antitrust tying case back for a final liability decision.
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Statistical credit-score inputs fall outside GDPR, Austrian court rules
Vienna's Administrative Court set aside a lower ruling June 11, narrowing what credit bureaus must disclose. The definition fight now reaches scoring inputs.
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EU age-check app: 9 files released, no privacy review, claims unproven
Meant for every EU country, the app was presented as finished and untrackable, yet released files describe an unfinished build and privacy claims not backed.
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Meta opens ads MCP to any app, cutting integration code to zero
Any developer with a Meta app can now wire AI agents into live ad accounts, ending the custom integration code the platform previously required to connect.
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EDPB presses EU for data-sharing law as AI complaints strain regulators
Watchdogs want to exchange confidential files as AI complaints strain enforcement capacity, leaving the Commission to decide whether to draft the legal basis.
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Apple erases the word Apple from where its ads can run
Apple Ads terms open surfaces beyond Apple, Brussels forces Google to open Android and share search data, and platform trust cracks across finance and CTV.
