The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization.
The DOJ subpoenaed Apple, Google, Amazon and Walmart to identify over 100,000 users of EZ Lynk's car tuning app, raising Fourth Amendment privacy concerns.
A UC Davis study of 20 popular AI chatbots finds 17 transmit data to third parties, with three leaking plaintext prompts via Microsoft Clarity session replay.
A UC Davis study of 20 popular AI chatbots finds 17 transmit data to third parties, with three leaking plaintext prompts via Microsoft Clarity session replay.
Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization.
The DOJ subpoenaed Apple, Google, Amazon and Walmart to identify over 100,000 users of EZ Lynk's car tuning app, raising Fourth Amendment privacy concerns.
Google integrates Tag Manager into Google Ads Data Manager, letting advertisers manage tags without leaving the ads platform. Here is what changes technically.
Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers.
illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks.
