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Data
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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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  • Microsoft blocks browser choice for 1.4 billion Windows users, study finds 12 min read

    Microsoft blocks browser choice for 1.4 billion Windows users, study finds

    New testing across four countries finds that Copilot and Windows Backup now override rival browser defaults too, a pattern researchers first flagged in 2024.

  • Microsoft's EU filing puts almost 40% of profit in tax-friendly Ireland 10 min read

    Microsoft's EU filing puts almost 40% of profit in tax-friendly Ireland

    Ireland books $47.1 billion in pretax profit with just 6,654 staff, its first EU country-by-country filing shows, and other US firms face the same rule soon.

  • Fake earnings stories persist on Google Finance despite two 2026 spam updates 13 min read

    Fake earnings stories persist on Google Finance despite two 2026 spam updates

    Fabricated stories on Criteo and Zeta Global tickers redirect to a WhatsApp stock club invite page; 14 more flagged while Google stays silent on enforcement.

  • Judge forces Zeta Global to face suit over 240 million opt-in claim 13 min read

    Judge forces Zeta Global to face suit over 240 million opt-in claim

    District Judge Dale Ho denied Zeta's dismissal bid, letting investors pursue claims tied to Disqus data collection and the 240 million figure into discovery.

  • Consent collapses on three fronts as Zeta faces investor suit 12 min read

    Consent collapses on three fronts as Zeta faces investor suit

    A federal judge lets Zeta Global's investor suit over data consent proceed as the EU-US framework falters and EDPB scraping rules narrow legitimate interest.

  • Google forces DV360 advertisers off SDF v9 within seven months 9 min read

    Google forces DV360 advertisers off SDF v9 within seven months

    Three Structured Data Files versions sunset January 28, 2027, hitting DV360 bulk operations teams. Uploads after that date return errors instead of processing.

  • Google forces Android developers off legacy Mobile Ads SDK by 2028 9 min read

    Google forces Android developers off legacy Mobile Ads SDK by 2028

    Ad serving continues until June 2027, then risks removal in June 2028 for apps on the legacy SDK. Migration guides and a free AI coding skill are live now.

  • Google cuts Ads API review time to hours with brand check 12 min read

    Google cuts Ads API review time to hours with brand check

    Verified Google Cloud projects get Basic Access reviewed within hours instead of five business days, as a pilot targets the backlog Google flagged in February.

  • Meta blocks camera on AI glasses if LED light is destroyed 8 min read

    Meta blocks camera on AI glasses if LED light is destroyed

    Second-generation Ray-Ban Meta glasses now cut camera power the moment physical LED tampering is detected, closing a gap bystanders had flagged since 2024.

  • Wikipedia escapes Category 1 status but stays on Ofcom watch list 10 min read

    Wikipedia escapes Category 1 status but stays on Ofcom watch list

    This follows a High Court dismissal of Wikimedia's legal challenge in August 2025 and its choice not to appeal in September. Ofcom can revisit its call anytime.

  • Apple forces 13+ rating on apps with social feeds from September 10 min read

    Apple forces 13+ rating on apps with social feeds from September

    Social media capability now triggers a minimum 13+ age rating and a new App Store content descriptor, developers report. Submission holds begin in September.

  • Cloudflare gives OpenAI network signals covering 20% of the web 10 min read

    Cloudflare gives OpenAI network signals covering 20% of the web

    The pilot shares Cloudflare content-freshness and traffic data with OpenAI to test faster web indexing. No pricing or timeline was disclosed for wider rollout.

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