The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
House Republicans introduced the SECURE Data Act on April 21, 2026, proposing a single US federal consumer privacy framework to replace all existing state laws.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Adjust's LATAM 2026 spotlight report reveals finance app sessions up 62%, ATT opt-in rates at 49%, and e-commerce installs outpacing global benchmarks in 2025.
Adjust's LATAM 2026 spotlight report reveals finance app sessions up 62%, ATT opt-in rates at 49%, and e-commerce installs outpacing global benchmarks in 2025.
House Republicans introduced the SECURE Data Act on April 21, 2026, proposing a single US federal consumer privacy framework to replace all existing state laws.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
SearchApi asks Texas court to dismiss SerpApi's trade secret and copyright claims, saying the suit is retaliation for refusing an acquisition in December 2025.
Krista Seiden, former Google Analytics product manager, argues the June 15 Signals change quietly strips a key privacy lever while framing it as simplification.
Taboola readership data shows Hungary up 513% and Barbados down 89% as inflation and fuel costs push British holidaymakers toward short-haul Europe in 2026.
France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.
DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.
