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Donna Imperato

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Marketing News   -   Mar 01, 2018 WPP creates Burson Cohn & Wolfe (BCW), merging the communication agencies Burson-Marsteller and Cohn & Wolfe

WPP announced this week the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW), one of the world’s largest global communications agencies. The new agency will be led by Chief Executive Officer Donna Imperato, currently CEO of Cohn & Wolfe. Don Baer, Burson-Marsteller’s

by Luis Rijo
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