EBX

The British Channel 4, is launching a digital ad sales house and just won BT Sport’s Digital Inventory in a direct hit to Google, who had previously been held the advertising. Google is seen less as a frenemy on the industry, but as a direct competitor, because of Youtube.

ProSiebenSat.1 Media SE announced last week the acquisition of the e-commerce marketer Kairion from Cocomore AG, "to strengthen its activities in the ad-tech sector." In a press release, ProSiebenSat.1 says that Kairion aggregates the advertising environments and data of over 80 online shops, an activity known