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Facebook

A collection of 3 posts
Marketing News

Programmatic: Facebook testing Header Bidding with big publishers

Facebook is testing the Header Bidding, a move to enter on the ad space of Google, at least within the big publishers. According to Cory Weinberg, on The Information, this is the next plan to expand Facebook ad network. A report confirmed also by AdvertisingAge. Header bidding allow publishers to
Aug 25, 2016 1 min read
How To

How to use Facebook Pixel Helper?

Facebook Pixel Helper is a Chrome Plugin made by facebook that helps advertisers to troubleshoot their Facebook Pixel implementation. This troubleshooting tool validates the implementation a provide real-time feedback. On PPC Land, today we explain how to implement a Facebook Pixel and now it is time to see if it
Aug 8, 2016 1 min read
How To

Facebook Marketing : How to build audiences by steps

On this article (and video) I will explain how to implement the facebook pixel and how to build audiences and the custom conversion.. With the facebook audiences you will also be able to use the facebook insights tool, and know better which audiences visit your website and the ones that
Aug 8, 2016 3 min read
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