Rubicon Project changes name to Magnite
Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for...
MRC updates the Invalid Traffic (IVT) Detection and Filtration Standards
The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC...
Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts
eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year....
Amazon not charging a supply fee on APS when inventory is bought via Amazon DSP
Amazon last week disclosed that is not carrying a supply fee on Amazon Publisher Services (APS), when advertisers buy the...
Amazon releases the Amazon DSP reporting API in an open beta
Amazon last week announced the release of Amazon DSP reporting API in open beta. Amazon Advertising API enables advertisers, agencies,...
IAB Tech Lab to sunset DigiTrust by July 31
IAB Tech Lab this month announced that the DigiTrust initiative will be sunset by July 31, 2020. According to IAB...
Vibenomics selects Vistar Media as their ad serving & programmatic software provider
Vibenomics today announced a partnership with Vistar Media. Vibenomics selected Vistar as their ad serving & programmatic software provider. Vistar...
Google: News publishers are getting 80% of the ad revenue via programmatic
Google today stated that news publishers using Google Ad Manager are keeping over 80 percent of the revenue, when an...
Microsoft shuts down the streaming gaming platform Mixer
Microsoft yesterday announced that is shutting down Mixer on July 22, 2020. Mixer is a community for streaming video games....
Apple introduces a compulsory consent manager for all apps with ads
Apple yesterday announced the introduction of a consent manager for all apps in the iOS 14, iPadOS 14, and tvOS...
Google launches a lightweight SDK to help distributors monetizing the connected TV
Google this month announced the launch of Programmatic Access Library (PAL), a lightweight SDK alternative for partners who are unable...
Google includes YouTube in Google Ads attribution reports
Google last week announced that it has included YouTube in Google Ads attribution reports. On attribution reports, advertisers can understand...
