The sparkling new campaign launched by Amazon India has caused quite a storm on the Internet. Since their launch just a few days ago, the series of three films have already amassed over 17.8+ million views across social media platforms. The campaign #MomBeAGirlAgain has appealed to audience across various
The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian,
Billaway, a marketing technology company that converts global currencies earned through consumers' everyday activities into free mobile airtime, announced the addition of free mobile data and airtime through its new Mobile Data Rewards Platform. Billaway's new Mobile Data Rewards Platform, which is underpinned by Tata Communications'
First Protocol, a leading global events agency operating from offices in New York, London, Los Angeles and Singapore, today announced that it has rebranded the company and introduced a new name, logo and brand identity. Effective immediately, First Protocol will be known as FIRST. The change represents the agency'
Today, NetLine launched new capabilities for self-serve and full-serve clients alike, enabling marketers to further manage the success of their content syndication lead generation campaigns. With enhanced reporting capabilities and access to lead management, B2B marketers can further control the success of their demand generation strategies. Companies and
Global media company Matomy (LSE: MTMY, TASE: MTMY.TA) announced today the launch of myDSP, a smarter self-serve demand side platform with proven global scale, designed to empower media buyers to best achieve their conversion goals. "Media buyers work on average with 14 DSPs, which makes just managing
Salesfusion, the leading provider of marketing automation for small and mid-sized businesses, is giving dissatisfied marketing automation users of competitive platforms an offer they cannot refuse. Recognizing the challenges that come with switching marketing automation solutions, Salesfusion today announced its Marketing Automation Transition Package, which includes special pricing and
Water Communications, a Brand Communications agency, recently unveiled a unique campaign for Tata AIG based on the concept of 'Starting a New Tradition'. The campaign has been released simultaneously across media, including print, digital and on-ground activations. Besides, the agency has also gone ahead to design diary
Bridgestone Americas (Bridgestone) today released its latest advertising campaign, leveraging its Official Tire status with the National Football League (NFL) and National Hockey League® (NHL®) and showcasing two of today's most popular athletes: NFL All-Pro receiver Larry Fitzgerald and NHL® All-Star defenseman P.K. Subban. The
In pursuit of its new mission – Big Data. Big Ideas. – The Shipyard, an independent marketing consultancy, today announces that Rikki Kunz has been hired as Director of Global Talent Management. The appointment signals The Shipyard's intention to aggressively meld quantitative and qualitative capabilities essential to today's
Vexigo Ltd., an established global provider of online video advertising and content monetization solutions - and a wholly-owned subsidiary of Mer Telemanagement Solutions Ltd. (NASDAQ: MTSL) - will exhibit again at the DMEXCO conference in Cologne Germany and is welcoming interested parties to come and learn about its advertising technology and
Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGROUP, its strategic communications and engagement firm. The LeoComm offices in the UAE (Dubai), Egypt (Cairo), Lebanon (Beirut), Qatar (Doha), and Saudi Arabia (Riyadh and Jeddah) will become MSLGROUP in the Middle