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Google Ad Exchange

A collection of 2 posts
Marketing News

Google AdSense Auto ads: "let Google take care of the rest"

On Wednesday, February 21, Google Adsense launched the Auto Ads, allowing publishers to automatically place ads on the website, only with a piece of code in the header. Google says to publishers: "let Google take care of the rest." Adsense uses machine learning on the optimization to show
Feb 23, 2018 1 min read
Marketing News

AdMob publishers can now classify the content with Digital Content Labels

AdMob has launched a new feature this month that allows app publisher to specify the content rating for Google ads. The content rating is called digital content labels. According to Alexa Haushalter, Product Manager at AdMob, "with the new max_ad_content_rating signal, publishers can now choose the
Jan 30, 2018
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