Game: Nobody buys media without reading somebody's rulebook
Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.
Gridlock
Daily word games for advertising professionals. Test how well you really know the industry: a new Connections-style grid every day, sorting 16 ad tech terms into four hidden groups, plus a weekly crossword built from the terminology that fills programmatic briefs, DSP dashboards, and measurement decks. Free to play, no account needed. Come back each morning for a fresh puzzle — and find out whether you know your bid shading from your supply path optimization.
Posts
Previous Posts-
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Game: The auction is the easy part of a media buyer's week
Sixteen terms, four groups of four. Most of this grid sits outside the bid request, and the group that looks easiest is the one that will cost you.
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Game: Most of the craft is knowing which word applies where
Sixteen terms, four groups of four. Four working vocabularies that rarely meet, and one group that looks settled until the fourth tile refuses.
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Game: Display advertising added layers and kept the old ones
Sixteen terms, four groups of four. Today's grid spans four corners of the display business, and one group is much tighter than it first looks.
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Game: You inherit whatever the platform shipped last quarter
Sixteen terms, four groups of four. Today's grid sits a long way from the auction, and the hardest group is built from words you read every day.
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Game: Every bid is automated and every problem is still yours
Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it.
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Game: Marketing keeps absorbing other trades' vocabularies
Sixteen terms, four groups of four, pulled from four corners of the same job. One group reads as plain English until you notice who actually says it.
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Game: The client hears the jargon long before the media plan
Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks.
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Game: Half of what a marketer does now was somebody else's job
Sixteen terms in four groups of four, pulled from corners of the job that rarely share a meeting. Two of these groups look more alike than they are.
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Game: The open web is the channel that never simplified itself
Sixteen terms, four groups of four. The awkward part is not the jargon: it is the handful of tiles that read as plain English right up until they do not.
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Game: Every ad platform ships with its own private dictionary
Sixteen terms, four groups of four, from across digital marketing. It rewards anyone who has worked more than one channel, and punishes a fast first guess.
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Game: Every era of this industry left a word in the media plan
Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest.
