Skip to Sidebar Skip to Content
9 posts

Measurement

Posts

  • 1 min read

    TVSquared raises another $8 Million to accelerate its market expansion

    Luis Rijo
    • • London • Los Angeles • Munich

    TVSquared raised another $8 million in funding to support and accelerate its market expansion. To date, equity funding totals more than $21 million. The latest round was led by private equity partnership, West Coast Capital, and supported by existing investors, including the Scottish Investment Bank. TVSquared makes TV a performance-

  • 1 min read

    Outlook for Data 2018: Study shows ongoing rise in spending on audience data

    Luis Rijo
    • • Reporting • Winterberry Group

    According to a research report Outlook for Data 2018, released this month, by the Interactive Advertising Bureau (IAB) and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers stated that their organizations spent more on data in 2017 than 2016—and an even greater majority

  • 2 min read

    TrueView (Youtube) metrics

    Luis Rijo
    • • Measurement • Metrics • True View

    What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign: Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number of clicks on the ad on the TrueView ad. The

  • Clicks

    Luis Rijo
    •

    Clicks in an interaction with the ad. The metric clicks is the number of times a user has clicked on an ad. In the case of touch-screen devices, the user “clicks” by touching the active area with their finger or a stylus.

  • 2 min read

    Viewability metrics

    Luis Rijo
    • • Metrics • IAS • Integral Ad Science

    Viewability metrics are frequently found on the best DSP's, where by default, the DSP is measuring the viewability of all impressions bought. If the DSP does not measure the viewability, you will be able to integrate a third party provider to measure the viewability, like IAS or Meetrics.

  • 1 min read

    Viewability standards

    Luis Rijo
    • • Programmatic • Media Rating Council • MRC

    The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC). * Display and App ads are considered viewable when at least 50% of the ad is visible for at least 1 second. * Video ads are considered viewable when at least 50% of the ad is

  • 1 min read

    What is the Intelligent Tracking Prevention?

    Luis Rijo
    • • Measurement • Programmatic • Intelligent Tracking Prevention

    In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari. Basically, cookies will be preserved by Safari for a default period of 1 day, if the users don`t return

  • 1 min read

    What is the GDPR?

    Luis Rijo
    • • Measurement • Programmatic

    GDPR is the General Data Protection Regulation and is a regulation of the European Parliament, the Council of the European Union and the European Commission, that regulates the data protection for all individuals within the European Union (EU). Approved in April 2016, the enforcement date will be on 25 May

  • UTM Tagging

    Luis Rijo
    •

    UTM means Urchin Tracking Module and this technology allows website owners to identify, click paths, user flows and to know where the users are coming from. UTM Tagging is applying customized parameters to the Urchin Tracking Module, and get more inteligence about the external traffic sources of the website, and