TVSquared raised another $8 million in funding to support and accelerate its market expansion. To date, equity funding totals more than $21 million. The latest round was led by private equity partnership, West Coast Capital, and supported by existing investors, including the Scottish Investment Bank.
TVSquared makes TV a performance-driven marketing channel for more than 700 brands and agencies across the globe. Its ADvantage platform measures the impact of TV advertising, providing insights to optimize campaigns for response and maximize the efficiency of marketing spend.
“TVSquared gives advertisers a deep understanding of TV’s business impact. We help our rapidly expanding client base hold TV accountable by uncovering exactly how ads drive real-world response. Not only that, we give them the insights to consistently optimize that performance,” said Calum Smeaton, CEO and Founder of TVSquared.
Founded in 2012, TVSquared has offices in Edinburgh, London, New York and Los Angeles, TVSquared recently expanded to Munich with its purchase of wywy. The acquisition brought real-time spot detection technology to ADvantage, making the time-to-TV insights even faster.
According to TVSquared, the latest round of funding will go toward TVSquared’s research and development. Recent product advances include audience-level insights to understand exactly “who” is responding to TV and optimize spend for those target audiences. TVSquared also launched SearchSync for syncing TV spots with paid search. Brands can secure the top search positions in the minutes after TV spots air, taking advantage of high-interest moments and maximizing TV-driven response.