Walled Gardens: Facebook vs. Youtube in third-party measurement
Facebook, known to be a walled garden, is now more open to third-party measurement than YouTube. While Facebook allows 35 ...
Tag: Meetrics
Google opens the advertising products to measurement partners
Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure ...
AppNexus not seeking MRC re-accreditation discontinuing considerable fee payment
MRC just revoked the accreditation from AppNexus. According to the Media Rating Council Accreditation Updates, January through March 2018, AppNexus ...
Viewability metrics
Viewability metrics are frequently found on the best DSP's, where by default, the DSP is measuring the viewability of all ...