Walled Gardens: Facebook vs. Youtube in third-party measurement November 2, 2018 0 Facebook, known to be a walled garden, is now more open to third-party measurement than YouTube. While Facebook allows 35 ...
Google opens the advertising products to measurement partners July 16, 2018 0 Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure ...
AppNexus not seeking MRC re-accreditation discontinuing considerable fee payment April 10, 2018 0 MRC just revoked the accreditation from AppNexus. According to the Media Rating Council Accreditation Updates, January through March 2018, AppNexus ...
Viewability metrics December 24, 2017 0 Viewability metrics are frequently found on the best DSP's, where by default, the DSP is measuring the viewability of all ...