Marketing News Smartphone Apps get 50% of user time A Study released by Comscore, called The 2017 U.S. Mobile App Report, reveals that 50% of the time of the US users is spent on the Smartphone Apps. 34% is spent on Desktop, 7% on Tablet App, 7% on Mobile web, and 2% on Tablet Web. The time spent
Marketing News InMobi Launches a Suite of Advanced Video Ad Formats for a 'Mobile-First' India InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad