Doubleclick Bid Manager has a new Optimization View

Google announced this month the introduction of a new view in DBM called Optimization. This new view allows advertisers to have insights on the UI, about the KPIs for each Line Item and for each dimension.

The dimensions are Daily Frequency, Website, Time of Day, Environment, Creative Size / Duration, and Day of Week.

Advertisers can access the new optimization view at the IO or Line Item level by selecting Optimization from the drop-down menu next to the New Insertion Order or New Line Item buttons in DBM.

The great advantage of this new view is to free advertisers and agencies for multiple reports in order to optimize the programmatic campaigns.