SpotX, a video ad serving platform, released this month figures illustrating "explosive growth in global over-the-top (OTT) video advertising spend across its platform." Of the more than 65 DSPs buying through SpotX’s platform, Adobe Advertising Cloud, dataxu, The Trade Desk, VideoAmp and ZypMedia are leading
SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain and Italy where the participants expect the market reached 825 million on revenues in 2020. Participants of the study, "believe that the major commercial
Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like Samsung and others), via a XBOX, via a Wii, or via an Amazon Fire, Apple TV, Roku or Chromecast.
