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Paul Muret

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Marketing News   -   Jan 17, 2018 Google is introducing more transparency on Youtube Ads, partnership with IAS and Doubleverify

Google is introducing a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade-offs, said today Paul Muret, VP, Display, Video & Analytics at Google. The transparent controls will be introduced "in the coming months." To provide

by Luis Rijo
Marketing News   -   Jan 17, 2018 Monetization: Google introduces stricter criteria on Youtube

Paul Muret, VP, Display, Video & Analytics at Google, announced today new stricter criteria policy for monetization on YouTube. Google is "making big changes to the process that determines which channels can run ads on YouTube." Previously, channels had to reach 10,000 total views to be eligible

by Luis Rijo
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