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Monetization: Google introduces stricter criteria on Youtube

Programmatic

Monetization: Google introduces stricter criteria on Youtube

Paul Muret, VP, Display, Video & Analytics at Google, announced today new stricter criteria policy for monetization on YouTube. Google is “making big changes to the process that determines which channels can run ads on YouTube.”

Previously, channels had to reach 10,000 total views to be eligible for the YouTube Partner Program (YPP). Beginning February 20th, 2018, new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads.

Google says that needs these requirements in order to have better signals to identify the channels that have earned the right to run ads. “Instead of basing acceptance purely on views, we want to take channel size, audience engagement, and creator behavior into consideration to determine eligibility for ads,” says Paul Muret.

New YPP eligibility affects publishers current creators with less than 1,000 subscribers

Google announced yesterday that Youtube is “changing the eligibility requirement for monetization to 4,000 hours of watch time within the past 12 months and 1,000 subscribers.” Before the only requirement was 10,000 video views without a timeframe.

This new Youtube policy already started yesterday and current publishers have until February, 20, to achieve 1000 subscribers, otherwise, they will be out of the Youtube monetization program.

Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer said Google “arrived at these new thresholds after thorough analysis and conversations with creators. They will allow Google to significantly improve the ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.”

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