Google is introducing more transparency on Youtube Ads, partnership with IAS and Doubleverify

Google is introducing a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade-offs, said today Paul Muret, VP, Display, Video & Analytics at Google. The transparent controls will be introduced “in the coming months.”

To provide more transparency, Google says is now also working with trusted vendors to provide third-party brand safety reporting on YouTube. Google has a beta with Integral Ad Science (IAS) and it is planning to launch a beta with DoubleVerify soon. They are also exploring partnerships with OpenSlate, comScore and Moat.