Pooja Kapoor - PPC Land

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Pooja Kapoor

A collection of 2 posts

Massive volumes of counterfeit inventory across display and video detected in a study

A recent study, conducted in partnership with 16 leading programmatic publishers across 26 domains, found massive volumes of counterfeit inventory across display and video inventory globally. Looking at the total available inventory across all exchanges for the 26 domains, the study found video callouts were overstated by 57 times the

11000 domains have implemented ads.txt

As of October 12, Google detected more than 11000 domain implementations of the ads.txt, a file that prevents programmatic marketplaces to do domain spoofing and unauthorized arbitrage. "Adoption has been strong" says Pooja Kapoor, Head of Global Strategy, Programmatic and Ecosystem Health at Google. In this article,