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Reach

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  • 1 min read

    Teads is now offering True Visits to advertisers

    Luis Rijo
    • • Reach

    Teads this week announced a new offering: Teads True Visits. The new offering contains a new buying model, CPi­V, leveraged by Teads AI capabilities to identify and attract new visitors to advertisers’ websites. With True Visits, Teads introduces the CPi­V buying model: The Cost Per incremental Visitor (CPiV)

  • 1 min read

    Facebook: Why broader audiences work better than narrow audiences?

    Luis Rijo
    • • MetrixLab • Mexico • Reach

    Facebook and MetrixLab did a study where they compare broader audiences (like age and gender) vs. core audiences (niche audiences). The study found that +66% of assets tested against broad audiences maintained or improved performance against benchmarks; +44% average improvement in incremental brand recallers when using broad audiences; +31% on