The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail.
RTB House's "Before They Buy" 2026 study reveals that 60% of US shoppers browse without a fixed item in mind, with Gen Z taking twice as long to decide as Boomers.
YouTube expands its Shopping affiliate program to all YouTube Partner Program creators, including those with just 500 subscribers, opening product tagging and commissions to smaller channels across 12 countries.
YouTube expands its Shopping affiliate program to all YouTube Partner Program creators, including those with just 500 subscribers, opening product tagging and commissions to smaller channels across 12 countries.
Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail.
RTB House's "Before They Buy" 2026 study reveals that 60% of US shoppers browse without a fixed item in mind, with Gen Z taking twice as long to decide as Boomers.
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.
Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.
Reddit today unveiled Collection Ads, community overlays, and a Shopify alpha integration for Dynamic Product Ads, reporting 91% higher ROAS year-over-year in Q4 2025.
Amazon ends FBA commingling on March 31, 2026, separating inventory by seller and requiring resellers to apply FNSKU barcodes on all units sent to fulfillment centers.
