The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Liran Hirschkorn of Incrementum Digital declined a retail brand project, citing generic products, lack of USP, and Chinese seller competition on Amazon in 2026.
Amazon Ads extended Prime Video Sponsored Tiles to Alexa+ on Echo Show devices on April 7, letting M&E advertisers tap voice-driven content discovery moments.
IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.
IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.
Liran Hirschkorn of Incrementum Digital declined a retail brand project, citing generic products, lack of USP, and Chinese seller competition on Amazon in 2026.
Amazon Ads extended Prime Video Sponsored Tiles to Alexa+ on Echo Show devices on April 7, letting M&E advertisers tap voice-driven content discovery moments.
IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.
Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation.
Pacvue launched an AI agent on April 14, 2026, promising workflows up to 200x faster, 80x quicker time to insight, and 54% performance gains for Amazon Ads.
Amazon Ads delays payment overhaul to August 1 after advertiser feedback, offering account balance deductions, Pay by Invoice, and five months of click credits.
Google Pay API now supports recurring, deferred and automatic reload merchant-initiated transactions, with token lifecycle notifications for payment continuity.
