Metcash warns 800-screen retail media loses brand dollars to incrementality
Total Tools draws 85% of sales from professional trades, an audience brands rarely reach. Panellists say one-metric measurement caps what networks can charge.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Retail media's $2bn Australian market faces measurement gap, IAB summit told
Seven in 10 advertisers plan to raise retail media budgets, yet 85% of Australian sales still occur in store. Proof of incrementality now sets the ceiling.
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IAB Australia: retail media faces metrics gap as 60% of buyers lift spend
Only 22% of retail media networks rate their own offering advanced, and 56% of buyers keep trade and media budgets apart. Can standard metrics unlock growth?
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Chemist Warehouse gains 220% more AI Overview appearances in a quarter
News Australia drove a 46% rise in retailer brand mentions across ChatGPT and Google AI Mode in five months, yet no framework links those citations to sales.
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Amazon's search bar loses to chat as 75% think about shopping weekly
Uber sells Bunnings lawnmowers in under 30 minutes and Criteo ties basket-size gains to feed depth. Sydney panel maps where retail media growth moves next.
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Yelp Host adds OpenTable as call volume gains 38% a month since launch
Counter-service restaurants get voice ordering piped into Toast, Square and Clover tills at $249 a month, with zero commission. Can delivery apps match that?
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Amazon sellers face September 16 stock cutoff for an undated October event
Deal submissions close September 8, eight days before the inbound cutoff. Amazon confirmed the 2025 October dates only on September 16. Sellers commit blind.
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Amazon kills single-deal STV buying in Brand+ as 10 AI features land
Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.
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Scorch Marker loses Walmart account after netting $37,000 on $252,125
Consolidator fees alone reached $76,218.95, more than the product cost, while Walmart ad revenue grew 46%. What shelf space actually costs a small supplier.
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Marketplace sellers gain a separate Meta app as listings hit 430M a month
US iOS users 18 and older get first access, while Android testing continues. Meta AI fills in titles, prices and categories from photos. What is still missing?
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Criteo wins Massmart retail media deal covering 280 stores in Africa
Sponsored Product Ads already run on Makro.co.za, with Onsite Display Ads to follow across Massmart digital properties. Which advertiser budgets shift next?
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Google blocks new carriers from package tracking, 700ms API rule stays
Carriers already integrated keep the Search panel; latecomers get nothing. Existing partners still face a 1,000ms 95th-percentile ceiling or lose the display.
