Amazon freezes 2026 holiday seller fees, cuts inbound windows shorter
Inbound deadlines shift earlier for every shipment type as the $100 upfront fee holds and peak rates add $0.32 per unit. Late stock loses Prime eligibility.
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Inbound deadlines shift earlier for every shipment type as the $100 upfront fee holds and peak rates add $0.32 per unit. Late stock loses Prime eligibility.
Exposure-based rollout uses the Amazon Shopper Panel and extends the April 2026 category breakouts to named stores, but stays limited to the United States.
New home, kitchen and office categories run July 20 to September 15, joining beauty and electronics as Amazon courts Gen Z during its costliest shopping season.
Prime hit its 20th US year as the retailer claimed the lowest online prices for a ninth straight year, 14% under rivals. What the numbers leave out matters.
Sales roughly doubled from the $35bn recorded in December, and 97 of the Fortune 100 now buy through the platform. Where does Amazon Business grow from here?
Impressions surge 280% during peak shopping weeks, yet made-for-advertising traffic expands 5% over Christmas, pressuring where marketers place holiday budgets.
Bulgaria, Serbia, Malta and 11 more markets open to merchants, while OTC and prescription drug listings stay blocked across all 14 new territories added now.
Retailers lose the enable_local opt-out from August 31, and v25.1 code that sets the field to false will trigger an OPERATION_NOT_PERMITTED error at runtime.
Merchant Center sellers worldwide see Shopping rules combined in September 2026, though Google says enforcement holds steady. What really changes for feeds?
Counterfeit clothing, unsafe toys and dangerous cosmetics stayed online for weeks, the Commission found. AliExpress has until October 20 to file a remedy plan.
The format was previously sold only through direct insertion orders, so opening a programmatic path changes how buyers plan and access this desktop inventory.
Sweden's Patent and Market Court held Google's 2017 fixes never ended Shopping abuse. Klarna sought four times more; interest lifts the bill past 1.26 billion.