Retail - PPC Land (Page 3)

Data - Apr 14, 2026 Apple removes Freecash iOS app, threatening a $100M rewarded UA channel

Freecash offer wall showing Netflix, Dice Dreams and TikTok tasks with euro rewards up to €182

Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.

by Luis Rijo

Retail - Apr 14, 2026 Merchant API comes to Google Ads scripts April 22 as Content API nears its end

Google Ads scripts gain Merchant API support on April 22, 2026, while the Content API for Shopping heads toward its confirmed August 18, 2026, shutdown date.

by Luis Rijo

Data - Apr 12, 2026 The CMO is losing control - Empathy Lab's blueprint to fight back

Empathy Lab Growth OS 1.0 modular marketing system with Commerce Activator and Content Studio

Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.

by Luis Rijo

Retail - Apr 10, 2026 Google updates Merchant Center: same product IDs work across multiple accounts

FeedArmy's Emmanuel Flossie explains Google Merchant Center same product ID policy update

Google updated Merchant Center product ID documentation on April 8, 2026, clarifying that duplicate IDs across multiple accounts will not trigger disapprovals.

by Luis Rijo

Retail - Apr 10, 2026 Google's 2026 retail ad playbook: product data, CTV, and agentic commerce

Three Google Ads experts discuss retail advertising strategy in the Ads Decoded series.

Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.

by Luis Rijo

Retail - Apr 10, 2026 Amazon's $69B ad business gets one sentence in Jassy's 2025 letter

A single amber thread meets the Amazon smile on a dark warehouse floor, dwarfed by blue cables.

Amazon's advertising business generated $68.6 billion in 2025, yet CEO Andy Jassy's annual shareholder letter devoted just one sentence to it as AWS dominated.

by Luis Rijo

Retail - Apr 10, 2026 Joybuy is quietly winning Google Shopping auctions while European CPCs shift

Joybuy parcels on a red conveyor belt inside a European fulfillment center at night.

Joybuy entered EU Google Shopping in March 2026, outranking rivals faster than Temu did. Meanwhile, smec data shows Shopping CPC up 10% YoY and conversions crashing.

by Luis Rijo

Retail - Apr 10, 2026 In-store media's measurement problem is not what you think

Shopper with cart walks past in-store digital screens in a supermarket aisle at dusk.

ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.

by Luis Rijo